Porsche delivers 279,449 sports cars to customers in 2025

• The 911 sports automobile icon units one other supply document
• Macan stays the strongest mannequin line with 84,328 cars delivered
• Balanced gross sales construction regardless of financial and geopolitical challenges
   

“After several record years, our deliveries in 2025 were below the previous year’s level. This development is in line with our expectations and is due to supply gaps for the 718 and Macan combustion-engined models, the continuing weaker demand for exclusive products in China, and our value-oriented supply management,” says Matthias Becker, Member of the Executive Board for Sales and Marketing at Porsche AG. “In 2025, we delighted our customers with outstanding cars – such as the 911 Turbo S with its T-Hybrid drive system.” The response to the launch of the Cayenne Electric on the finish of 2025 additionally exhibits, Becker provides, that Porsche is assembly buyer expectations with its revolutionary and high-performance merchandise.

With 84,328 deliveries, the Macan was the best-selling mannequin line. North America stays the biggest gross sales area with 86,229 deliveries – a determine that’s in line with the earlier yr.

Porsche repositioned itself in 2025 and made forward-looking strategic product selections. The supply combine in 2025 underscores that the sports automobile producer is persistently responding to international buyer preferences by increasing its drivetrain technique to supply combustion-engined, plug-in hybrid, and totally electrical cars. In 2025, 34.4 per cent of Porsche cars delivered worldwide have been electrified (+7.4 proportion factors), with 22.2 per cent being totally electrical and 12.1 per cent being plug-in hybrids. This places the worldwide share of totally electrical automobiles on the higher finish of the goal vary of 20 to 22 per cent for 2025. In Europe, for the primary time, extra electrified cars have been delivered than pure combustion-engined fashions (57.9 per cent electrification share), with each third automobile being totally electrical. Among the Panamera and Cayenne fashions, plug-in hybrid derivatives dominate the European supply figures. At the identical time, the combustion-engined and T-Hybrid 911 set a brand new benchmark with 51,583 deliveries worldwide.

North America stays the biggest gross sales area

With 86,229 deliveries, North America stays the biggest gross sales area, because it was the yr prior. After document deliveries in 2024, the Overseas and Emerging Markets additionally largely maintained its previous-year ranges, with 54,974 cars delivered (-1 per cent). In Europe (excluding Germany), Porsche delivered 66,340 cars by the tip of the yr, down 13 per cent year-on-year. In the German dwelling market, 29,968 customers took supply of latest cars – a decline of 16 per cent. Reasons for the lower in each areas embody provide gaps for the combustion-engined 718 and Macan fashions due to EU cybersecurity rules.

In China, 41,938 cars have been delivered to customers (-26 per cent). Key causes for the decline stay difficult market situations, particularly in the luxurious section, in addition to intense competitors in the Chinese market, notably for totally electrical fashions. Porsche continues to concentrate on value-oriented gross sales.

Macan is the bestselling mannequin line

Deliveries of the Macan totaled 84,328 models (+2 per cent), with totally electrical variations accounting for over half at 45,367 automobiles. In most markets outdoors the EU, the combustion-engined Macan continues to be supplied, with 38,961 of those being delivered. Some 27,701 Panamera fashions have been delivered by the tip of December (-6 per cent).

The 911 sports automobile icon recorded 51,583 deliveries by year-end (+1 per cent), setting one other supply document. The 718 Boxster and 718 Cayman totaled 18,612 deliveries, down 21 per cent from the earlier yr due to the mannequin line’s phase-out. Production ended in October 2025.

The Taycan accounted for 16,339 deliveries (-22 per cent), primarily due to the slowdown in the adoption of electromobility. The keys to 80,886 Cayenne fashions have been handed to customers in 2025, a decline of 21 per cent, partly due to catch-up results the earlier yr. The new totally electrical Cayenne celebrated its world premiere in November, with the primary markets to supply the mannequin starting to ship to customers from this spring. It might be supplied alongside combustion-engined and plug-in hybrid variations of the Cayenne.

Looking forward, Matthias Becker says: “In 2026, we have a clear focus; we want to manage demand and supply according to our ‘value over volume’ strategy. At the same time, we are planning our volumes for 2026 realistically, considering the production phase-out of the combustion-engined 718 and Macan models.” In parallel, Porsche is persistently investing in its three-pronged powertrain technique and can proceed to encourage customers with distinctive sports cars in 2026. An essential element is the growth of the model’s customization offering – by way of each the Exclusive Manufaktur and Sonderwunsch program. In doing so, the corporate is responding to customers’ ever-increasing want for individualization.

Disclaimer

All quantities are individually rounded to the closest cent; this will end result in minor discrepancies when summed.

This press launch incorporates forward-looking statements and knowledge on the at the moment anticipated enterprise growth of Porsche AG. These statements are topic to dangers and uncertainties. They are primarily based on assumptions in regards to the growth of financial, political and authorized situations in particular person international locations, financial areas and markets, in explicit for the automotive business, which now we have made primarily based on the knowledge obtainable to us and which we think about to be practical on the time of publication. If any of those or different dangers materialise, or if the assumptions underlying these statements show incorrect, the precise outcomes could possibly be considerably completely different from these expressed or implied by such statements. Forward-looking statements in this presentation are primarily based solely on the knowledge pertaining on the day of publication.

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