Featuring a Co-Branded Race Car, Driver Appearances and an In-Store Fan Event
COLUMBUS, Ga., April 28, 2026 /PRNewswire/ — Pit Boss®, in partnership with Academy Sports + Outdoors, will launch co-branded NASCAR activations throughout Texas Independence Weekend, highlighted by a sponsored race automobile and fan experiences at Texas Motor Speedway, May 2.
As a part of the collaboration, driver Harrison Burton will pilot the No. 24 Pit Boss X Academy Sports Toyota Supra within the NASCAR O’Reilly Auto Parts Series race, The Andy’s Frozen Custard 300, on Saturday, May 2, at Texas Motor Speedway. The activation underscores each manufacturers’ shared dedication to out of doors way of life experiences, bringing collectively racing, grilling and neighborhood engagement for followers all through the weekend.
Ahead of race day, Pit Boss and Academy will host a shopper occasion at the Academy Sports + Outdoors retailer situated at 5836 N. Tarrant Parkway in Fort Worth on Friday, May 1, from 11 a.m. to 2 p.m. CT. The occasion will function a present automobile on show, autograph signings with drivers Harrison Burton and Jeb Burton, dwell Pit Boss barbecue demonstrations and meals sampling. Attendees also can anticipate appearances from Pit Boss influencers, together with Duck Dynasty’s Justin Martin, together with giveaways all through the occasion.
“We’re excited to partner with Academy Sports + Outdoors to bring Pit Boss to the track in a bold and engaging way,” mentioned Tom Penner, Group President of Outdoor Brands, LLC. “This event enables Academy and Pit Boss to connect with fans through racing, food and shared outdoor experiences.”
“Academy Sports + Outdoors is proud to team up with Pit Boss to bring customers a fun experience throughout the entire weekend,” mentioned Julie Franks, SVP and basic merchandising supervisor at Academy Sports + Outdoors. “We’re fueling the momentum over the next few days with our extensive Pit Boss Grill assortment in store and our co-branded car on the track.”
In conjunction with the activation, the Pit Boss Navigator 1000 grill shall be out there at Academy Sports + Outdoors shops at a promotional value all through the month of May. For extra data on the activation, go to the occasion web page here.
About Pit Boss®
Pit Boss®, a part of Outdoor Brands, LLC, the out of doors cooking division of W. C. Bradley Co., is America’s #1 alternative for pellet grilling. Known for delivering actual wood-fired taste and highly effective, feature-rich efficiency with extra built-in functionality than anticipated, Pit Boss gives wooden pellet, charcoal, and combination-fueled grills and people who smoke, in addition to hardwood pellet gas, equipment, and spices. Built for functionality and versatility, Pit Boss merchandise are designed to assist anybody prepare dinner with confidence and ship distinctive outcomes each time.