Paramount emerges victorious over Netflix in Warner Bros. Discovery bidding war


By Brian Stelter, NCS

(NCS) — Paramount emerged because the victor in the months-long battle for Warner Bros. Discovery after Netflix backed out of the bidding war on Thursday, leaving Paramount poised to accumulate Warner’s huge media empire, together with NCS.

Netflix stated it has “declined to raise its offer for Warner Bros.” after the Warner Bros. Discovery board decided that Paramount has submitted a “superior” supply for the media large.

“The deal is no longer financially attractive, so we are declining to match the Paramount Skydance bid,” the streamer stated, instantly ending the company tug-of-war.

With that announcement, Paramount instantly moved a lot nearer to taking over NCS, HBO, and the remainder of the belongings owned by Warner Bros. Discovery, or WBD for brief.

The regulatory overview course of will nonetheless take a number of months at a minimal. But barring any additional surprises, Paramount CEO David Ellison will assemble a sprawling leisure and information empire with dozens of TV channels, a number of film studios and two main newsrooms.

WBD CEO David Zaslav wished Netflix nicely and prolonged a pleasant hand towards Paramount in an announcement Thursday night.

“Once our Board votes to adopt the Paramount merger agreement, it will create tremendous value for our shareholders,” Zaslav stated, alluding to the truth that WBD’s inventory value greater than doubled throughout the months-long bidding war. Paramount most just lately provided $31 per share.

“We are excited about the potential of a combined Paramount Skydance and Warner Bros. Discovery,” Zaslav added, “and can’t wait to get started working together telling the stories that move the world.”

Netflix’s withdrawal — which has the impact of arguing that Paramount is overpaying for WBD — precipitated the corporate’s shares to surge 9% on the information after-hours, displaying that some buyers had been relieved by the choice.

The Trump issue

The change in fortunes got here on the identical day that Netflix co-CEO Ted Sarandos held conferences on the White House.

Sarandos was seen exiting the White House complicated with a glum look on his face.

Democratic Sen. Elizabeth Warren, a staunch critic of each the Netflix and Paramount bids, instantly questioned whether or not the Sarandos discussions with Trump administration officers had one thing to do with Thursday’s sudden change.

“What did Trump officials tell the Netflix CEO today at the White House?” Warren requested in a publish on X, saying it “looks like crony capitalism with the President corrupting the merger process in favor of the billionaire Ellison family.”

President Trump had beforehand indicated that he favored Paramount over Netflix, although he additionally despatched blended messages in regards to the mega-merger.

Last weekend, Trump publicly instructed Netflix to take away board member Susan Rice, a former Obama advisor, or “pay the consequences” — renewing the prospect that he would put his thumb on the company scale.

Additionally, Trump stated final December that it was “imperative that NCS be sold,” and the take care of Netflix didn’t entail NCS being bought; as a substitute, it will have been spun off into a brand new entity with WBD’s different cable belongings.

However, that company breakup plan could not be related. Paramount has repeatedly stated that it was searching for to accumulate all of WBD, together with the cable belongings, despite the fact that it solid doubt on the precise worth of these belongings.

A ‘superior’ supply

Netflix’s determination got here barely an hour after the WBD board deemed Paramount’s newest takeover supply “superior” to the present deal for Netflix to purchase Warner Bros and HBO.

Suddenly, for the primary time, WBD was calling Paramount the frontrunner in a contest that Ellison began final summer season by going to Zaslav with an unsolicited bid for the a lot larger media firm.

WBD repeatedly rebuffed Paramount’s bids and raised doubts about Paramount’s monetary wherewithal. When the WBD board signed a take care of Netflix as a substitute, Paramount launched a hostile takeover bid.

Last week, Netflix granted WBD a seven-day waiver to carry talks with Paramount whereas calling Paramount’s push an “ongoing distraction” for the leisure trade.

The aim, from WBD’s perspective, was to search out out Paramount’s “best and final” supply, since Paramount had beforehand indicated that it will go increased than its $30-per-share proposal.

Indeed, Paramount did. Ellison’s latest bid, introduced Tuesday, values all of WBD, together with NCS, at $31 per share.

Paramount connected a number of deal sweeteners that appealed to the WBD board, together with a $7 billion “regulatory termination fee.” The firm accepted all the important thing phrases that WBD wished.

When WBD launched quarterly earnings on Thursday morning, Zaslav stated the bidding war had “led to eight price increases” and “thus far achieved a 63% increase in value versus the first offer received in September, delivering significant value for WBD shareholders throughout the process.”

“Our focus has and always will be maximizing value and certainty while mitigating downside risks,” Zaslav stated, “and the board will evaluate any proposal against that standard, with the objective of delivering the best deal for our shareholders.”

Sarandos visited Trump White House

Sarandos visited the White House for conferences — although notably not with the president — simply earlier than WBD introduced that Paramount’s bid was “superior.”

Industry analysts had stated they anticipated Trump’s Justice Department to sue to dam the deal, probably resulting in a protracted interval of litigation. But Sarandos had exuded confidence about Netflix’s skill to get the deal executed.

A Wednesday report by Politico in regards to the upcoming Sarandos go to spurred hypothesis about whether or not the Netflix chief would have face time with the president. That apparently led the White House to make clear on Thursday that Sarandos was not assembly straight with Trump.

“Netflix is meeting with staff members at the White House,” a White House official instructed NCS.

That lined up with an account from a Netflix spokesperson, who stated the corporate’s management didn’t request a gathering with Trump in the primary place.

The Netflix spokesperson additionally stated the go to with employees members was arrange two and a half weeks in the past. The timing level is noteworthy as a result of the tug-of-war over Warner had escalated in current days, with Trump’s criticism of Susan Rice, as an illustration.

Sarandos has been on the White House repeatedly in current months, although not at all times to satisfy with the president.

On a parallel observe, David Ellison has made numerous strikes to forge an in depth relationship with Trump. The two males had a non-public assembly on the White House earlier this month, as NCS beforehand reported.

Soon after the Ellison assembly, Trump told an interviewer that “I haven’t been involved” in the battle over WBD, regardless of beforehand saying of the Netflix deal, “I’ll be involved in that decision, too.”

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Alejandra Jaramillo and Liam Reilly contributed reporting.