JAKARTA, INDONESIA — Marking its 40-year journey, (*40*)(ParagonCorp) is strengthening its dedication as a Purposeful Beauty Tech Company by way of the group of Beauty Science Tech (BST) 2026. Taking place from 21–25 January 2026 at City Hall, Pondok Indah Mall 3, Jakarta, the occasion underscores ParagonCorp’s readiness to step onto the worldwide stage and contribute to shaping new instructions and requirements for the worldwide magnificence trade.
Carrying the theme “Beauty Rewired: Where Science, Technology, and Soul Transform Life,” BST 2026 showcases ParagonCorp’s achievements, together with profitable eleven C&T Allē Awards 2025, in integrating science, know-how, and significant impression to create globally aggressive and sustainable improvements.
Through the Beauty Rewired strategy, ParagonCorp defines magnificence holistically: science as a exact basis for each analysis and product improvement course of; know-how and collaboration to personalize options for hyper-segmented shoppers; and values as guiding ideas to make sure improvements stay related, moral, and accountable amid world calls for and challenges.
“For 40 years, impactfulness has consistently been the core purpose of ParagonCorp’s growth. We pursue impact, and from there, growth follows. BST 2026 affirms our readiness to continue contributing to the development of the global beauty ecosystem through sustainable, inclusive, and meaningful innovation. Year after year, BST serves as a showcase of how ParagonCorp leverages beauty science and technology to create innovations that deliver real impact for consumers, society, and the planet,” stated Harman Subakat, Group CEO of ParagonCorp.
As one of many largest magnificence analysis and improvement facilities in Southeast Asia and residential to the world’s main halal magnificence merchandise, ParagonCorp continues to strengthen its innovation ecosystem by way of collaborations with greater than 20 world know-how companions within the discipline of Artificial Intelligence (AI). These collaborations have resulted in additional than 24 AI-powered shopper experiences designed to assist shoppers perceive their pores and skin situation, facial traits, and different physique wants with precision. At BST 2026, guests can immediately expertise varied AI applied sciences developed by ParagonCorp, demonstrating how science- and technology-based improvements ship extra inclusive and personalised magnificence options.
CEO & Chief R&D Officer of ParagonCorp.
“For us, innovation is not merely about technology, but about how science and technology address consumer needs while helping people understand themselves better. Through the use of AI and global collaboration, combined with biometric science approaches, genomic and microbiome research, and data-driven skin analysis, we design beauty solutions that are more precise, personal, and responsible, not to change people, but to care for them and respond to real consumer needs, both in Indonesia and globally,” defined Dr. Sari Chairunnisa, Sp.D.V.E, FINSDV, Deputy CEO & Chief R&D Officer of ParagonCorp.
Aligned with ParagonCorp’s imaginative and prescient to maneuver onto the worldwide stage by way of a science-, technology-, and impact-driven strategy, BST 2026 includes a sequence of boards serving as platforms for strategic dialogue and collaboration amongst policymakers, trade leaders, media, influencers, and world companions.
Several cross-sector figures shared insights on the Opening Ceremony of BST 2026, together with Retno Marsudi, Board of Council Paragon Wardah, Stewardship for Global Impact; Davide Pennino, PhD, Co-Founder and CEO of Biotix; and Bhavna Rawlley, Managing Director of Accenture SEA. They highlighted the significance of science-based innovation, the accountable utility of know-how, notably AI, and the position of corporations in delivering significant impression to world communities dealing with growing dynamics and uncertainty.
BST 2026 additionally presents an Exhibition and Immersive Experience, an interactive showcase that includes greater than 10 modern experiences from ParagonCorp’s model portfolio. Various thematic zones are launched, together with the Hall of Purpose, presenting ParagonCorp’s future imaginative and prescient; Sphere of Beauty Tech, as a hub for technology-driven innovation; Collective Space, a collaboration space; Beauty Beyond Stage, highlighting world partnerships; and the Future Store, presenting a future retail idea centered on expertise and know-how.
Within the BST sequence, ParagonCorp has established cross-sector collaborations with varied world companions, together with Shopee as a strategic e-commerce accomplice. This collaboration reinforces ParagonCorp’s place as a number one participant within the magnificence trade that actively drives market progress. During BST, Shopee helps this collaboration by way of varied applications, together with a particular Hyper Brand Day marketing campaign solely for Paragon merchandise.
“We welcome the collaboration with ParagonCorp as one of the pioneers of Indonesia’s beauty industry that consistently drives innovation and market development. Through BST 2026, Shopee takes part in this initiative by presenting a special Shopee Hyper Brand Day campaign with Paragon from 22–26 January, ensuring Paragon products are more accessible and remain relevant to community needs,” stated Daniel Minardi, Director of Business Partnerships, Shopee Indonesia.
Through BST 2026, ParagonCorp additionally expresses its openness to continued collaboration with varied stakeholders in shaping a extra significant future for the sweetness trade, by way of improvements that not solely advance know-how, but in addition construct belief, empower individuals, and create sustainable impression from Indonesia to the worldwide stage.