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Pantone has named an “evocative soft brown” its color of the year for 2025, persevering with a convention that has now run for greater than 1 / 4 of a century.
In an announcement revealed Thursday, the international color specialist mentioned Mocha Mousse was “a mellow brown infused with a sensorial and comforting warmth.”
“A warming rich brown hue, PANTONE 17-1230 Mocha Mousse nurtures with its suggestion of the delectable quality of cacao, chocolate and coffee, appealing to our desire for comfort,” it added.
Leatrice Eiseman, govt director of the Pantone Color Institute, mentioned the color evokes “thoughtful indulgence.”
“Sophisticated and lush, yet at the same time an unpretentious classic, PANTONE 17-1230 Mocha Mousse extends our perceptions of the browns from being humble and grounded to embrace the aspirational and luxe,” she mentioned in the assertion.
Laurie Pressman, vice chairman of the Pantone Color Institute, added that Mocha Mousse feeds right into a need for concord.
“With that in mind, for Pantone Color of the Year 2025, we look to a color that reaches into our desire for comfort and wellness, and the indulgence of simple pleasures that we can gift and share with others,” she mentioned.
Each December, Pantone names a color of the year for the following year, and that is the twenty sixth time that it has accomplished so.
To make their decide, specialists at the Pantone Color Institute trawl by high-fashion runways, inside design developments, popular culture moments and human psychology.
The first Color of the Year was Sky Blue in 1999, whereas more moderen selections embody Peach Fuzz — “a light, fruity tone that conjures peace and serenity” — in 2024. and Viva Magenta — “an unconventional shade for an unconventional time” — in 2023.