FILE PHOTO: OpenAI has launched a brand new feature on ChatGPT known as “shopping research,” which permits customers to simply describe what they need.
| Photo Credit: Reuters
OpenAI has launched a brand new feature on ChatGPT known as “shopping research,” which permits customers to simply describe what they need. The replace is being rolled out for all ChatGPT customers on free, Pro, Plus and Go plans.
“Instead of sifting through dozens of sites, you can just describe what you’re looking for—‘Find the quietest cordless stick vacuum for a small apartment,’ ‘Help me choose between these three bikes,’ or ‘I need a gift for my four year old niece who loves art’—and shopping research builds a thoughtful guide to help you decide,” a weblog posted by OpenAI famous.
The chatbot might ask the person for extra queries across the value they’re or particular use-case or options they need.
Users can even have the opportunity to research what the variations are between products and what drawbacks or trade-offs they’ve, however ChatGPT would require a couple of minutes to reply most of these questions with extra depth.
However, the corporate added that “shopping research might make mistakes about product details like price and availability, and we encourage you to visit the merchant site for the most accurate details.”
The weblog said that the chatbot performs particularly effectively in “detail-heavy categories like electronics, beauty, home and garden, kitchen and appliances, and sports and outdoor.”
OpenAI additionally mentioned that shopping research customers shall be in a position to buy with Instant Checkout ultimately. The feature was launched in September for customers to make direct purchases from eligible retailers by means of ChatGPT.
Shopping research has been pushed out well timed as the vacation season approaches.
Published – November 25, 2025 10:04 am IST