NCS is launching a brand new unique enterprise interview sequence, with a twist: The topics will interview one another.
The cable information channel is launching what it’s calling The 1 on 1 with NCS, during which enterprise leaders sit down with one another for what it hopes can be illuminating conversations. The 1 on 1 will launch right now on NCS’s subscription streaming platform, and also will be out there on YouTube.
The first episode will function world-famous cooks and entrepreneurs Eric Ripert and José Andrés in dialog; with the second episode that includes Pinterest CEO Bill Ready and Venmo co-founder Iqram Magdon-Ismail. Future episodes will function Rivian CEO RJ Scaringe, Sierra Cofounder and OpenAI Chairman Bret Taylor, Pfizer CEO Albert Bourla, and Accenture CEO Julie Sweet.
The present expands NCS’s presence in a few locations: As a digital-first sequence, it bulks up the worth proposition of its subscription product, and as a business-centric sequence, it seeks to construct affinity and authority in an area the place NCS has ceded some floor in recent times. NCS has all the time lined enterprise, in fact, however because it builds out subscription verticals, enterprise has turn out to be a much bigger strategic precedence.
“The 1 on 1 lifts the curtain on the strategy, decision-making, and personalities of influential business leaders,” stated Marie Beaudette, NCS’s VP of enterprise and media. (*1*)
It’s additionally a format that NCS has some expertise with: Last 12 months the cable channel picked up some rights to the digital sequence Actors on Actors, which debuted on its platforms earlier than changing into out there on free providers like YouTube. That present, like The 1 on 1, forgoes having journalists lead the conversations to have the themes interview one another.