Apple’s forthcoming launch of the iPhone 17 might see the inventory slip as buyers deal with the brand new handset as a “sell the news” occasion, if historical past is any information, though better-than-expected synthetic intelligence information might assist buoy shares. “If Apple surprises with a compelling demo of Apple Intelligence/third party integrations or with any unexpected price increases, the stock may fare better than past events,” Bank of America analyst Wamsi Mohan wrote on Monday. Shares have superior about 9% in August alone. Data compiled by BofA confirmed that 9 of the previous 21 iPhone launch events have seen Apple inventory slip the day after, though shares have traditionally recovered and notched optimistic worth motion within the following 60 days. The forthcoming occasion comes as Apple notched its largest income development in 4 years final month. largely pushed by iPhone gross sales. Apple CEO Tim Cook instructed buyers that the corporate deliberate to “significantly grow” its synthetic intelligence investments. The analyst stated that he’ll be listening for any additional particulars on Apple Intelligence, in addition to Apple’s plans to overtake Siri. On Friday , Bloomberg information reported that Apple just lately seemed into probably utilizing Google’s Gemini synthetic intelligence mannequin for the deliberate replace to Siri. “We would be on the lookout for any further examples of AI integration and enhancements, including better integration with Apps and Siri. We will look for any signs of further integration of large language models for general queries,” the analyst stated. Apple inventory is down practically 9% in 2025, even with the current comeback. Apple confirmed on Tuesday confirmed the iPhone launch occasion for Sept. 9 .