New Beauty Trend Emerges Favoring Textured and Luminous Complexion
Celebrities and influencers are now opting for skin that retains its natural texture, depth, and glow over an excessively shiny finish.

A new beauty trend has emerged this year, favoring a more textured and luminous complexion over an excessively shiny finish.
Celebrities and influencers are now opting for skin that retains its natural texture, depth, and glow, rather than the ultra-glowy, glazed look that was previously popular.
This shift in preference is inspired by a traditional Japanese concept that focuses on achieving a plump, fresh finish reminiscent of the famous dessert mochi.
The softness and suppleness of mochi are key characteristics that have led to its name being associated with this new skin trend.
The Japanese approach to beauty emphasizes simplicity and radiance, which is reflected in the mochi skin aesthetic. This look prioritizes natural finishes over high-gloss or heavy makeup, resulting in a fresh and vibrant appearance.
To achieve this effect, textures are kept light and finishes are subtly nuanced. The application of makeup blends seamlessly into the skin rather than covering it, giving the complexion a polished yet effortless appearance. Makeup is not meant to be applied thickly, but rather to enhance the natural texture of the skin.
The mochi skin trend eschews shiny, reflective surfaces in favor of a softer, more subtle glow. This is not about achieving an intense dewiness, but rather creating a soft, velvety radiance that looks fresh and supple to the touch. The goal is to strike a balance between natural texture and luminosity.
This balanced approach requires using makeup products with creamy, lightweight textures that allow the skin to breathe while still providing a controlled glow. These products are designed to be easy to apply with your fingers and blend seamlessly into the complexion, giving the appearance of soft, pillowy skin.
The key to achieving mochi skin lies not just in makeup, but also in skincare. This is where K-beauty and J-beauty-inspired products come into play, featuring ingredients like rice water that are reminiscent of the dough used to make traditional Japanese mochi.
These skincare products are designed to nourish and prep the skin for a soft, bouncy, luminous quality. By using them consistently, you can help your skin take on the signature look of mochi skin without relying solely on makeup tricks.
A clean and fresh complexion is essential for achieving mochi skin. In the evening, start by double cleansing with an oil-based cleanser or balm, followed by a gentle water-based cleanser to remove any remaining impurities.
In the morning, keep things simple with just a splash of lukewarm water or a spritz of micellar water.
To enhance skin hydration, apply a lightweight toner or essence that gently pats into the skin without stripping it of its natural oils. Look for products containing rice extract, hyaluronic acid, and glycerin, which draw in moisture and create a plump texture.
In addition to hydrating ingredients, consider serums that address specific skin concerns such as brightness, complexion evenness, or firmness. Ingredients like vitamin C, niacinamide, and peptides can provide targeted benefits while maintaining the delicate balance of the skin barrier.
To achieve a smooth finish without an oily sheen, opt for water-based products containing ceramides, which support the skin's natural barrier function. Prioritize humectants such as glycerin and hyaluronic acid to lock in moisture, ensuring soft, supple skin that resembles the texture of mochi.
Facts based on reporting originally published by Vogue.
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