NCS’s polling analyst Harry Enten has predicted a humiliating opening weekend for the documentary Melania.
Melania, the First Lady’s behind-the-scenes documentary, may have its premiere at the Kennedy Center in Washington, D.C., Thursday, earlier than hitting the massive display worldwide Friday.
Although President Donald Trump has stated the upcoming flick, which reportedly price Amazon a whopping $75 million to make and market, is a “MUST WATCH” with tickets “selling out, FAST,” the controversial documentary might not be as sizzling a ticket as he claims, in response to Enten.
Melania has a 63 p.c probability of getting a ranking beneath 20 p.c on the film ranking web site Rotten Tomatoes, Enten stated Tuesday throughout an look onNCS’s Erin Burnett OutFront.
“That’s not good, Erin. That’s not good, being below 20 percent,” Enten stated, noting the projected earnings opening weekend for Melania have been a measly $1 million to $5 million.
NCS’s polling analyst predicted a poor exhibiting for opening weekend of Melania, the First Lady’s controversial documentary that price Amazon a whopping $75 million (Reuters)
“Not so great,” he quipped.
He in contrast Melania to Michael Moore’s Fahrenheit 9/11, the top-grossing documentary of all time throughout its opening weekend, which earned $23.9 million in 2004. With inflation, that’s equal to $41 million in right this moment’s {dollars}, Enten stated.
“Melania, not anywhere close,” Enten stated.
Enten famous the film’s meager projected earnings for opening weekend in comparison with the $40 million Amazon paid to buy the documentary’s rights, in addition to an extra $35 million spent on advertising and marketing.
Melania is forecast to earn between $1 million and $5 million in its opening weekend, NCS reported (NCS)
“All of the advertising, all of that jazz to try and build up that audience, which right now doesn’t seem like they’re rushing to actually see it,” Enten stated.
NCS famous that Amazon’s CEO, Andy Jassy, attended a particular black-tie White House premiere of the documentary Saturday. The Trump household acquired appreciable backlash for the opulent occasion, held hours after 37-year-old ICU nurse Alex Pretti was fatally shot by a federal agent in Minnesota
Other VIPs on the occasion included Apple’s Tim Cook and Mike Tyson.
“The film Melania might not be doing so hot to trot come this weekend, but Jeff Bezos is doing quite well under Donald John Trump,” Enten stated, noting Bezos’s wealth has grown by $35 billion since early November 2024.
The Trump household acquired backlash over a black-tie particular premiere of Melania held this weekend hours after Alex Pretti was fatally shot in Minnesota (Instagram by way of @i.am.hyperlink)
“I think there are some people who might see a connection between that and the money being spent [by Amazon],” Enten claimed.
The controversial documentary, which follows the First Lady over the 20 days main as much as her husband’s inauguration, has additionally drawn backlash over its director, Brett Ratner.
Melania marks Ratner’s comeback, as he has not directed a movie since 2014’s Hercules after being accused of sexual misconduct by a number of girls in 2017. Ratner has not been charged with any crime and has denied all allegations.
Amazon tried to market the movie as an inside take a look at the most mysterious woman in global politics, whereas offering perception into her relationship along with her husband.
“Everyone wants to know, so here it is,” the First Lady says within the documentary’s trailer.
It stays to be seen how profitable the advertising and marketing was.
Despite Trump’s claims that tickets are “selling out, FAST,” publicly-visible ticket gross sales at theaters throughout the U.S. and U.Okay. paint a totally different image.
The movie has been teased to supply an inside look into Melania Trump’s life and her relationship along with her husband (AFP by way of Getty Images)
Social media customers have shared screenshots of near empty theater bookings in main U.S. cities, together with Boston’s largest AMC, in addition to a to this point empty Friday night showing at a Cinemark theater in Jacksonville, Florida.
Other social media customers shared display grabs of New York City AMC theaters with each seat nonetheless obtainable. One consumer shared a screenshot of a Friday evening exhibiting in Times Square and wrote, “Question: Is zero seats sold for “Melania” on opening evening at 7:30pm in Times Square unhealthy, or is that ordinary?”
“Life hack: get an easy dopamine boost by checking out how Melania tickets are selling at your local movie theater,” one consumer wrote on X, sharing a screenshot of a theater with no seats offered.
Meanwhile, within the U.Okay., ticket gross sales for Melania to this point are “soft,” Tim Richards, the chief govt of Vue, one of many nation’s greatest movie show operators, told The Guardian.
The paper reported that only one ticket has been offered for the primary 3:10 p.m. screening Friday at its flagship Islington department in London, whereas two have been booked for 6 p.m..
Melania is ready to hit theaters worldwide Friday, January 30.