ATLANTA/SEOUL, January 28, 2026 – NCS International Commercial (NCSIC) and Hyundai Motor Company (Hyundai Motor) are increasing the long-term partnership between the 2 firms with a new enhanced global campaign that may join Hyundai Motor with NCS’s worldwide viewers in new methods.
This campaign contains Hyundai Motor being the exclusive sponsor of Okay-Everything: a NCS Originals Series which can hint the roots of Korean tradition with some of the largest names in Korea’s inventive scene. From Seoul to Singapore and past, the four-part collection delves into the eagerness, innovation, and global enchantment driving Korean cultural phenomenon.
This new host-led multi-platform journey collection, Okay-Everything with Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim is at the moment in manufacturing. Okay-Everything follows Daniel Dae Kim on a quest to find how Korea has sparked a global popular culture motion and can function 4 devoted episodes spotlighting music, movie, meals and sweetness that includes some of Korea’s largest names in every subject – including singer Taeyang, actor Lee Byung-hun, Michelin-starred chef and restaurateur Corey Lee, and supermodel Irene Kim. Airing on NCS International within the spring of 2026, all 4 episodes will stream on HBO Max. Additionally, a devoted digital hub will function a wealthy suite of digital and social content material celebrating Korean creativity and cultural affect.
NCSIC’s 22-year long-standing partnership with Hyundai Motor has included many profitable collaborations round inspiring programming, aligning with Hyundai’s enduring dedication to progress, creativity, and global affect. These embody sponsorships for Visionaries – a 2024 collection spotlighting extraordinary people and provoking leaders throughout artwork, enterprise, know-how and sport, and Saved by the Future – a 2020 collection that explored how innovation would form the way in which we reside sooner or later. As a global model deeply rooted in Korea, Hyundai has grown alongside the nation’s personal journey of innovation and progress. This newest campaign is rooted in storytelling and explores how Korea has emerged as a global cultural powerhouse – influencing the worlds of music, meals, movie, trend, and know-how.