 |
HONG KONG, Jan. 28, 2026 /PRNewswire/ — NCS International Commercial (NCSIC) and Hyundai Motor Company (Hyundai Motor) are increasing the long-term partnership between the 2 firms with a new enhanced global campaign that may join Hyundai Motor with NCS’s worldwide viewers in new methods.
NCS International Teams Up with Hyundai Motor Company for global campaign including exclusive sponsorship of new NCS Originals Series, Okay-Everything
This campaign consists of Hyundai Motor being the exclusive sponsor of Okay-Everything: a NCS Originals Series which is able to hint the roots of Korean tradition with some of the most important names in Korea’s inventive scene. From Seoul to Singapore and past, the four-part collection delves into the fervour, innovation, and global attraction driving Korean cultural phenomenon.
This new host-led multi-platform journey collection, Okay-Everything with Tony-award nominated actor, director, producer, and social advocate Daniel Dae Kim is presently in manufacturing. Okay-Everything follows Daniel Dae Kim on a quest to find how Korea has sparked a global popular culture motion and can characteristic 4 devoted episodes spotlighting music, movie, meals and sweetness that includes some of Korea’s largest names in every subject – including singer Taeyang, actor Lee Byung-hun, Michelin-starred chef and restaurateur Corey Lee, and supermodel Irene Kim. Airing on NCS International within the spring of 2026, all 4 episodes will stream on HBO Max. Additionally, a devoted digital hub will characteristic a wealthy suite of digital and social content material celebrating Korean creativity and cultural influence.
NCSIC’s 22-year long-standing partnership with Hyundai Motor has included many profitable collaborations round inspiring programming, aligning with Hyundai’s enduring dedication to progress, creativity, and global influence. These embrace sponsorships for Visionaries – a 2024 collection spotlighting extraordinary people and provoking leaders throughout artwork, enterprise, expertise and sport, and Saved by the Future – a 2020 collection that explored how innovation would form the way in which we dwell sooner or later. As a global model deeply rooted in Korea, Hyundai has grown alongside the nation’s personal journey of innovation and progress. This newest campaign is rooted in storytelling and explores how Korea has emerged as a global cultural powerhouse – influencing the worlds of music, meals, movie, vogue, and expertise.
“We’re delighted to further strengthen our long-standing partnership with Hyundai Motor Company as we collaborate on new creative concepts that showcase the influence of Korean culture and the nation’s role in driving global impact on creativity, identity, and innovation,” stated Cathy Ibal, Senior Vice President, NCS International Commercial. “This innovative cross-platform campaign also marks a first for NCS – the first time that we have worked with a brand partner on a NCS Originals Series for widespread distribution to reach audiences worldwide. We are excited that this opportunity comes with Hyundai as it shows how the two companies are evolving and building on our trusted partnership over many years.”
Hyundai Motor’s sponsorship of Okay‑Everything, a NCS Original Series exploring South Korea’s cultural affect, displays the corporate’s Korean heritage and its dedication to supporting significant cultural storytelling. The initiative highlights Okay‑tradition’s global rise by the in‑depth and genuine narratives which are a trademark of NCS Original Series, and aligns with Hyundai Motor’s model imaginative and prescient of Progress for Humanity by fostering inspiration and cultural trade in markets worldwide.
– Ends –
About NCS International Commercial
NCS International Commercial (NCSIC) is accountable for the enterprise operations of NCS’s properties exterior of the United States. All industrial actions for manufacturers akin to NCS International, NCS Arabic, NCS Style and NCS Business are aligned throughout the division. This encompasses the promoting gross sales, sponsorship partnerships, industrial content material growth, content material gross sales, model licensing, distribution and out-of-home operations, enterprise growth and advertising for the world’s main worldwide information supplier. NCSIC is a recognised {industry} chief in worldwide promoting gross sales and its use of award-winning industrial content material, produced by its Create unit and pushed by its superior knowledge utilization and digital capabilities, has resulted in sturdy and enduring partnerships with many of the world’s most recognised manufacturers. Its Content Sales and Licensing unit has relationships with greater than 1,000 associates starting from licensing the NCS model by to content material provide contracts in addition to providing consultancy companies. For extra info go to http://commercial.newscentral.site
About Hyundai Motor Company
Established in 1967, Hyundai Motor Company is current in over 200 nations with greater than 120,000 workers devoted to tackling real-world mobility challenges across the globe. Based on the model imaginative and prescient ‘Progress for Humanity,’ Hyundai Motor is accelerating its transformation right into a Smart Mobility Solution Provider. The firm invests in superior applied sciences akin to robotics and Advanced Air Mobility (AAM) to result in revolutionary mobility options whereas pursuing open innovation to introduce future mobility companies. In pursuit of a sustainable future for the world, Hyundai will proceed its efforts to introduce zero-emission autos with industry-leading hydrogen gas cell and EV applied sciences.
More details about Hyundai Motor and its merchandise will be discovered at:
https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai
Follow our Hyundai Global Newsroom Instagram channel @hyundai_mediahub