NCS will convey a number of podcasts from Lemonada Media to its new streaming providing.
Starting Wednesday, NCS will stream the video podcasts Hasan Minhaj Doesn’t Know, Don’t Listen to Us with Mandy Patinkin and Kathryn Grody, Alive with Steve Burns, The Dan Buettner Podcast and Since You Asked with Lori Gottlieb and Gretchen Rubin. New weekly episodes of a lot of the reveals and choose library episodes of the reveals can be accessible to streaming subscribers Wednesday.
Since You Asked with Lori Gottlieb and Gretchen Rubin can be accessible Jan. 20 when the subsequent episode premieres.
The partnership comes as different massive gamers are making main strikes within the video podcasting area. Netflix made deals with Spotify, iHeartMedia and Barstool to stream podcasts on its platform beginning this month. Spotify has also upped its personal video podcasting efforts by broadening eligibility for its paid program for creators and permitting impartial podcast internet hosting platforms to monetize their video podcasts on Spotify.
While Netflix has known as for unique video distribution in a few of its offers (maintaining reveals off competitor YouTube), the video episodes on NCS will nonetheless be accessible on different platforms, together with YouTube.
These are a few of the greater titles at Lemonada, which can also be house to Wiser Than Me With Julia Louis-Dreyfus, however which doesn’t produce video episodes.
“This partnership with NCS marks an exciting next chapter for Lemonada,” stated Stephanie Wittels Wachs, Lemonada CEO. “As demand for video podcasts continues to grow, we’re thrilled to bring our standout slate of video content to new audiences and broaden access for existing fans.”
Video episodes of the podcasts can be accessible on demand to NCS’s streaming subscribers on its web site and NCS-connected TV and cellular apps.
The streaming app already options video episodes of NCS’S All There Is with Anderson Cooper. Other NCS reveals together with Chasing Life with Dr. Sanjay Gupta, The Assignment with Audie Cornish and Terms of Service with Clare Duffy can be accessible to stream within the coming weeks.
“The rapid growth of video podcasts underscores the appetite for smart, personality-driven nonfiction content – an area where NCS has long been a leader,” stated Amy Entelis, government vp of expertise, NCS Originals and artistic growth for NCS Worldwide. “This collaboration with Lemonada builds on that strength, enabling us to expand into new verticals and meet audiences where they are increasingly watching.”