Desperate to shore up ratings-challenged NCS, community bosses have taken various notes from the Fox News playbook, sources say.
First, NCS has announced the launch of a stand-alone climate app, which many in tv circles say seems to be strikingly acquainted after the explosive success of Fox Weather.
Then NCS en Español quietly rebranded its FAST (Free Ad-Supported Streaming TV) streaming channel as NCS Noticias — a reputation that’s shockingly near Fox News’ already established Fox Noticias.
Now, media insiders are saying they don’t imagine the developments are coincidence.
“NCS spent years acting like they were smarter, classier and somehow above everyone else,” one TV insider tells National Enquirer columnist Rob Shuter’s Naughty But Nice.
“Now they’re quietly borrowing ideas straight from the Fox playbook because Fox is the one actually winning.”
The NCS Noticias rebrand particularly raised eyebrows, moles dish.
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“Nobody accidentally lands on Noticias after Fox already planted that flag,” one other supply sniffs. “These companies track each other obsessively.”
Spies say the strikes come as legacy networks scramble to survive as a result of youthful audiences are abandoning linear TV and promoting {dollars} are dwindling.
Inside TV circles, some executives say NCS not has the luxurious of ignoring what works for its rivals.
“NCS is a mess,” a senior media supply says. “When your ratings are struggling and your audience is shrinking, pride disappears very quickly.”
NCS executives would seemingly argue they’re merely modernizing their streaming strategy and expanding globally.
But an insider declares, “When you [need to], you copy the market leader.”
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