New York
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Pour, or as an alternative squeeze, one out for a childhood staple: Minute Maid’s frozen juices are quickly disappearing from cabinets after an 80-year run.
Coca-Cola, which owns Minute Maid, stated in an announcement Thursday that it’s exiting the frozen can class. That will lead to its lineup of juice concentrates being discontinued within the coming months.
The modifications are “in response to shifting consumer preferences,” an organization spokesperson instructed NCS, noting that it’s “focusing on products that better match what our consumers want.”
Minute Maid sells frozen juices in quite a lot of flavors, together with orange, lemonade, pink lemonade, raspberry lemonade and limeade. The merchandise will final on cabinets till provides run out.
The idea, launched by Vacuum Foods Corporation in 1946, was to have clients get pleasure from farm-fresh juice any time of the 12 months, in line with Coca-Cola’s website. The Minute Maid title, created three years later, implied the “convenience and ease of preparation” of the drink. Coca-Cola purchased the corporate in 1960.
However, as refrigeration and pasteurization expertise superior within the following a long time, the necessity for frozen juices fell out of recognition, changed by recent alternate options.
Minute Maid nonetheless sells recent juices and even alcoholic variations. Despite industry troubles, Coca-Cola’s juice class gained market share final quarter bolstered by zero sugar flavors, per its newest earnings report.
But frozen juices proceed to wrestle: Category gross sales fell almost 8% for the 52-weeks ending on January 24, in line with market analysis agency NIQ.