Men Outspend Women on Botox Treatments

Men are increasingly turning to cosmetic procedures to achieve their idealized appearance, pushing the boundaries of what was once considered acceptable for males. One trend that has gained significant attention is Looksmaxxing, which involves undergoing surgical procedures such as reshaping the eyes and creating a chiseled jawline through invasive methods.

However, another popular procedure is witnessing a resurgence in male interest: Botox injections. Long associated with women's beauty routines, Botox is now being used by men to smooth out wrinkles and fine lines on their faces. This shift towards more aggressive anti-aging measures among males raises questions about the societal pressures driving this trend.

According to recent data from Guidepoint Qsight, a medical aesthetics provider, men are outspending women on Botox treatments. In the third quarter of 2026, men spent an average of $529 per visit, compared to the $455 spent by women during the same period. This disparity highlights the growing acceptance and adoption of cosmetic procedures among males.

Botox is often seen as a convenient way for individuals to appear more youthful and less worn out, without requiring significant lifestyle changes or extensive surgeries. As men increasingly opt for this treatment, it remains to be seen whether this trend will continue to grow and become more mainstream.

A recent survey of aesthetic plastic surgeons revealed that men made up over 15% of all Botox cases in 2025, a significant increase from previous years.

The trend shows no signs of slowing down, as men are now opting for Botox at a higher rate than any other non-surgical treatment. This growing demand has led to an uptick in male clientele seeking out dermatological treatments.

Board-certified dermatologist Nancy Samolitis has noticed a significant increase in the number of men aged 35-70 seeking her expertise, with many expressing interest in skincare and open to various procedures. Some patients are even referred by their spouses or partners who are already under her care.

While some individuals may be hesitant about the idea of Botox, those who have undergone treatment report feeling more confident and refreshed, with results that are often undetectable to the naked eye.

Men's desire for a more relaxed appearance has led some to seek out Botox treatments in areas they never thought possible before.

While facial rejuvenation is still the primary goal for many men, some are now using Botox as a solution for non-facial concerns.

David Kim, MD, founder of Soho Dermatology in New York City, notes that he has started treating his male patients' chins to enhance their facial structure and projection.

This trend highlights the growing acceptance of Botox among men who seek not only to reduce wrinkles but also to address other issues related to muscle tension.

When it comes to Botox treatments for men, preserving some natural movement is crucial. A smooth appearance may be desirable for women, but many male patients prefer not to have their skin look too waxy or oily.

Men tend to avoid a Botox brow lift, opting instead for a slightly heavier and lower-set brow. This preference requires different injection points and doses tailored specifically for men, according to dermatologists who specialize in male clients.

To achieve a more natural look, some practitioners choose not to overdo the crow's feet around the eyes. Instead, they focus on creating subtle lines that make the face appear more relaxed and rejuvenated, rather than tight and taut.

The goal is to enhance the patient's appearance without making them look less masculine or overdone. When done well, a Botox treatment can leave the individual looking like themselves, but with a slightly more rested expression.

Men who opt for Botox treatments often require more units due to their larger and stronger facial muscles, which can increase the cost compared to women receiving similar treatments.

Despite the growing number of men embracing Botox, many still prefer to keep their cosmetic procedures private, possibly due to lingering stigma surrounding male beauty treatments. However, some men are more open about their experiences with Botox.

Men like Waldrop, who view Botox as just another grooming routine, seem to be becoming increasingly common, and they don't feel the need to hide or apologize for it, considering it a normal part of their self-care.