Ndivision will create and produce content material for each owned channels and third-party companions.
Main Street Sports Group, proprietor of FanDuel Sports Network, and Peyton Manning’s Omaha Productions are entering into enterprise collectively. As a part of a brand new strategic content material partnership introduced right this moment, the 2 will co-develop and co-produce premium sports activities content material throughout linear, streaming, and digital platforms. In addition, the regional-sports large is launching Main Street Sports Productions, a brand new division devoted to creating and producing content material for each owned channels and third-party companions.
“This is a transformative moment for us,” says Norby Williamson, President of Production and Programming for Main Street Sports Group, who may even lead the brand new manufacturing division. “Partnering with Omaha Productions, one of the revered and artistic manufacturers in sports activities leisure, units the stage for what’s subsequent. Main Street Sports Productions permits us to take what we do finest and increase it to new audiences, platforms and companions.
WATCH: SVG’s One-on-One Conversation with Norby Williamson
The newly shaped Main Street Sports Productions will leverage the community’s infrastructure and manufacturing experience to increase the corporate’s inventive footprint. According to a joint announcement, the partnership with Omaha Productions may even embody content material sharing, cross-promotion, and joint manufacturing initiatives.
“FanDuel Sports Network has built a strong reputation by serving local sports fans and tapping into the passion of fan bases across the country,” says Jamie Horowitz, President and Co-Founder of Omaha Productions. “At Omaha, we’re thrilled to partner with them and create content that speaks directly to those fans in fun and meaningful ways.”
Main Street Sports Group and its 15 owned-and-operated regional sports activities networks throughout the nation have made authentic programming a precedence since Williamson took over production and programming in January. In June, FanDuel Sports Network launched Golic & Golic, a every day, two-hour sports activities present hosted by father-son duo Mike Golic Sr. and Mike Golic Jr. and seen significant viewership increases since its debut. And, later this month, the RSNs will debut a new live one-hour whip-around show hosted by former ESPN SportsHeart anchor Stan Verrett, dubbed FanDuel Sports Network Countdown Live.
The partnership and the launch of Main Street Sports Productions underscore FanDuel Sports Network’s continued evolution into “a fully integrated local sports media platform…that unites live game coverage, original programming, and now full-scale production capabilities,” in response to the announcement.
Meanwhile, Omaha Productions has change into one of many hottest media corporations within the business because it was launched by Peyton Manning following his retirement from the NFL. The Company govt produces ESPN’s Emmy-award-winning Monday Night Football with Peyton and Eli, together with various telecasts for school soccer, NBA, golf, Formula 1, and the UFC. The firm govt produced Netflix’s Quarterback, Receiver, and Starting 5, whereas producing Full Court Press and King of Collectibles: The Goldin Touch for the streaming service. Additionally, Omaha Productions produces VICE’s Calipari: Razor’s Edge and NFL Classics: After Further Review, HULU’s It’s All Country, and ESPN+’s PLACES franchise, amongst others. The manufacturing firm’s scripted division develops initiatives throughout streaming and broadcast, together with HULU’s latest Chad Powers collection. The Omaha Audio Network gives award-winning sports activities discuss reveals in partnership with ESPN. Omaha’s Creative Agency has produced award-winning campaigns and content material for a roster of over 30 manufacturers. Omaha has additionally teamed up with the NFL to reimagine the Pro Bowl and launch the inaugural NFL FLAG Championships, a youth flag soccer match airing on ESPN.