By Leah Dolan, NCS
(NCS) — On Sunday, Jennifer Lawrence arrived at the Governors Awards in Los Angeles, half film star, half strolling advert. Her white silk costume, draped throughout her chest in an off-the-shoulder type with a cascading leg cut up, was designed by Jonathan Anderson for Dior — the French luxury label for which she has been a model ambassador since 2012.
Many celebrities have ambassadorship roles with massive manufacturers, and are sometimes contractually obliged to put on their designs on the purple carpets and different main occasions. See Margaret Qualley, who usually wears Chanel (a lot to the dismay of some social media customers) since changing into model ambassador in 2022, whereas longtime Louis Vuitton face Emma Stone has nearly completely worn garments by the French luxury home since 2017.
But Dior isn’t the solely model that Lawrence was promoting in her latest outing. In her ears have been a pair of 1987 diamond clips formed like glittering tree branches. Designed by the American jeweler Joel Arthur Rosenthal, they have been price between $300,000 and $500,000. The price is an estimate, as a result of these earrings are scheduled to go on public sale subsequent month at Sotheby’s in New York, the place their worth will likely be decided by a bidding warfare — presumably between some individuals who might have loved seeing them on Lawrence first. In the similar public sale are a number of extra of Rosenthal’s items, in addition to a Nineteen Thirties ruby and diamond bracelet from Cartier and a late nineteenth century necklace by Boucheron, price between $1 and $2 million.
This isn’t the first time Lawrence has acted as ad house for Sotheby’s. Earlier this month, the public sale home lent her an 18-karat gold, platinum and enamel necklace by jeweler David Webb price between $25,000 and $35,000 forward of its scheduled public sale on December 11. The actor wore the necklace to the New York premiere of “Die My Love,” her newest excessive-profile movie with Robert Pattinson.
Sotheby’s has lent jewels to celebrities together with Priyanka Chopra Jonas and Rihanna in the previous, for the 2023 and 2021 Met Gala, respectively, with the diamond Chopra Jonas wore promoting for CHF 22 million (over $27 million) days later. Lawrence, in the meantime, is ensuring quickly-to-be-auctioned items are being seen past the first Monday in May.
Sotheby’s choice to have interaction with vogue advertising and marketing playbook’s might assist to offset a slumped excessive-finish artwork market. According to 2025 data from ArtTactic, a analysis agency specializing in the artwork market, public sale gross sales at Sotheby’s, Christie’s and Phillips declined for the third yr in a row, as ongoing inflation and rising geopolitical tensions have created a extra cautious surroundings amongst traders.
Now, in a transfer that’s significantly agile for a 281-yr-outdated public sale home, Sotheby’s is making use of a well-known face that might probably entice new audiences. Jewels worn by celebrities have confirmed to drive curiosity (and gross sales) — take the influential singer Shirley Bassey’s assortment of treasures, which broke a world-report when the complete lot bought in a Paris public sale for €2.2 million (round $2.5 million). Could Sotheby’s recreate some of that magic by lending lesser-recognized public sale tons to top-of-their-recreation actors? When the gavel comes down subsequent month, we’ll discover out if the star energy rubbed off on the closing gross sales worth.
The-NCS-Wire
™ & © 2025 Cable News Network, Inc., a Warner Bros. Discovery Company. All rights reserved.