EDITOR’S NOTE: Featuring the good, the unhealthy and the ugly, ‘Look of the Week’ is a daily collection devoted to unpacking the most talked about outfit of the final seven days.
On Sunday, Jennifer Lawrence arrived at the Governors Awards in Los Angeles, half film star, half strolling advert. Her white silk costume, draped throughout her chest in an off-the-shoulder fashion with a cascading leg break up, was designed by Jonathan Anderson for Dior — the French luxury label for which she has been a model ambassador since 2012.
Many celebrities have ambassadorship roles with large manufacturers, and are sometimes contractually obliged to put on their designs on the purple carpets and different main occasions. See Margaret Qualley, who typically wears Chanel (a lot to the dismay of some social media customers) since turning into model ambassador in 2022, whereas longtime Louis Vuitton face Emma Stone has virtually completely worn garments by the French luxury home since 2017.
But Dior isn’t the solely model that Lawrence was promoting in her current outing. In her ears had been a pair of 1987 diamond clips formed like glittering tree branches. Designed by the American jeweler Joel Arthur Rosenthal, they had been value between $300,000 and $500,000. The price is an estimate, as a result of these earrings are scheduled to go on public sale subsequent month at Sotheby’s in New York, the place their worth might be decided by a bidding warfare — presumably between some individuals who might have loved seeing them on Lawrence first. In the identical public sale are a number of extra of Rosenthal’s items, in addition to a Thirties ruby and diamond bracelet from Cartier and a late nineteenth century necklace by Boucheron, value between $1 and $2 million.
This isn’t the first time Lawrence has acted as ad area for Sotheby’s. Earlier this month, the public sale home lent her an 18-karat gold, platinum and enamel necklace by jeweler David Webb value between $25,000 and $35,000 forward of its scheduled public sale on December 11. The actor wore the necklace to the New York premiere of “Die My Love,” her newest high-profile movie with Robert Pattinson.
Sotheby’s has lent jewels to celebrities together with Priyanka Chopra Jones and Rihanna in the previous, for the 2023 and 2021 Met Gala, respectively. But they weren’t on account of go underneath the hammer. Lawrence, in the meantime, is ensuring these soon-to-be-auctioned items are being seen extra commonly than simply on the first Monday in May.
Sotheby’s choice to interact with vogue advertising playbook’s might assist to offset a slumped high-end artwork market. According to 2025 data from ArtTactic, a analysis agency specializing in the artwork market, public sale gross sales at Sotheby’s, Christie’s and Phillips declined for the third 12 months in a row, as ongoing inflation and rising geopolitical tensions have created a extra cautious atmosphere amongst traders.
Now, in a transfer that’s significantly agile for a 281-year-old public sale home, Sotheby’s is making use of a well-known face that might probably entice new audiences. Jewels worn by celebrities have confirmed to drive curiosity (and gross sales) — take the influential singer Shirley Bassey’s assortment of treasures, which broke a world-record when the total lot bought in a Paris public sale for €2.2 million (round $2.5 million). Could Sotheby’s recreate some of that magic by lending lesser-known public sale tons to top-of-their-game actors? When the gavel comes down subsequent month, we’ll discover out if the star energy rubbed off on the last gross sales worth.