LONDON and NEW YORK – Beyond Sports, a Sony group firm, and LIV Golf, the world’s golf league, have formally unveiled LIV Golf Fantasy and LIV X. These two progressive, industry-leading gaming experiences are constructed to redefine international golf fandom by way of gamification and interactive engagement throughout gamers, groups, particular person occasions, and LIV Golf’s 14-event worldwide season.
This is Beyond Sports’ first collaboration in golf, marking the firm’s enlargement into the new market. The merchandise are designed to create experiences that make the sport extra accessible to new followers by way of low-friction playables and inclusive gaming codecs. The collaboration speaks to LIV Golf’s ethos of creating extra methods for the subsequent period of golf followers to have interaction with the sport on and off the course, mixing world-class competitors with leisure and tradition to develop the sport worldwide. This new, premium digital expertise encourages followers to play, have interaction with extra League and participant content material, and construct deeper connections all through the season.
LIV Golf Fantasy: A Dynamic Competition Format
Central to the new gaming ecosystem is LIV Golf Fantasy, a free-to-play, season-long fantasy sport designed to increase fan engagement throughout the complete season. Built to be the most accessible fantasy product on the market, it appeals to new and lifelong golf followers alike. Key highlights embody:
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Hole-by-hole scoring, breaking from conventional codecs, retains members invested in each shot
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Access to competitors, even when customers be part of late or miss a deadline, counting solely the greatest 4 scores throughout LIV Golf’s first six occasions
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Support from professional picks, Fantasy Caddie guidance, and lineup reminders
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Multiple probabilities to win, with 15 prizes awarded all through the season
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Access on any cell gadget or internet browser by way of fantasy.livgolf.com
LIV X: The Ultimate Play Hub
LIV X powers fan engagement by way of interactive, gamified experiences. As the dwelling for LIV Golf’s digital activations, the video games hub turns followers into energetic members with:
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Quizzes, every day video games, event-specific competitions, and polls that rank performances at occasions
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Earn factors, degree up, and unlock tiered advantages and redeem rewards in Beyond Sport’s loyalty & rewards platform—from presale ticket entry to skilled swing evaluation
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Exclusive content material tailor-made to personalize the person expertise and improve consciousness of LIV Golf’s gamers and groups
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Access on any cell gadget or internet browser by way of livx.livgolf.com
“The launch of our LIV Golf Fantasy game takes a major step forward in how we are using technology to drive fan engagement. It makes the sport more interactive, fosters social connections, and provides entertainment for our fans and passionate golfers worldwide,” mentioned Denise Taylor, Chief Technology Officer of LIV Golf. “From fans walking the fairways at our events, to those connecting with us through our LIV Golf app, social channels, and broadcast, it’s never been easier to dive deeper into our players and teams while competing against other golf fans. We’re proud to be Beyond Sports’ first golf partner, and this is just the start of a multi-year effort to find more opportunities for golf fans to engage in fun experiences that bring them closer to the action.”
“Our products are built on a simple idea: you don’t have to play golf to be a golf fan,” commented Luke Guppy, Head of .PLAY at Beyond Sports. “By combining interactive play with meaningful rewards, we’re welcoming casual audiences alongside dedicated followers and giving fans new reasons to participate, compete, and stay connected. Partnering with LIV Golf has been an incredible opportunity, and we’re proud to help bring their modern vision to life.”
Beyond Sports’ newly-established .PLAY division powers their wider short-form gamification technique, delivering “sticky” experiences that drive loyalty and retention and enhanced by fan information insights. LIV X makes use of Playbook, an interactive, out-of-the-box toolkit, packed with options to create refined fan experiences and present long-term worth for rights holders.
Both experiences are actually reside, inviting followers to hitch the motion forward of the League’s subsequent occasion, HSBC LIV Golf Kong Kong, March 5-8 at Hong Kong Golf Club.
Additional options for the LIV Golf Fantasy platform are presently in growth and scheduled for the second half of the season.