New York
—
Linda Yaccarino, the previous CEO of the Elon Musk-owned social media platform X, has a new management gig within the weight reduction house.
Yaccarino on Tuesday was named the CEO of eMed, a Miami-based telehealth firm that dispenses GLP-1 medicines equivalent to Wegovy and Ozempic.
The appointment marks a shift for Yaccarino, who has a background largely in advertising, promoting and media world. Prior to becoming a member of X, Yaccarino labored in numerous promoting and international partnerships for NBCUniversal and Turner for a number of many years.
In a press release, eMed stated that Yaccarino is arriving in a “game-changing moment” within the firm’s five-year outdated historical past, which is to “make safe, effective and sustainable chronic care accessible directly through an all-in-one, digital-first experience.” The firm added that her expertise can be “instrumental” because it appears to be like to accommodate extra “national and global employer and government partnerships.”
“The healthcare industry has been disrupted by technology, but not yet completely transformed by it,” Yaccarino stated in a press launch. “There is an opportunity to combine technology, lifestyle, and data in a new powerful way through the digital channels that impact consumers directly in ways that have never been done before.”
EMed obtained its begin in the course of the top of the pandemic in 2020, providing Covid assessments and companies. However, it has since pivoted to weight reduction medicine, becoming a member of Weight Watchers, which lately exited bankruptcy and is forging a related path of promoting GLP-1 medicine on-line.
Yaccarino didn’t instantly reply to NCS’s request for remark.
She joined X, then referred to as Twitter, in June 2023, which was about eight months after Musk purchased the social media platform. Her important job was to assist repair the platform’s flagging promoting enterprise, after the billionaire alienated brands along with his controversial feedback and modifications to the platform.
But her tenure had been marked by repeated public relations crises, together with scrutiny over antisemitic and different hateful content material spreading on the platform, viral false claims around international conflicts and advertisements that appeared alongside pro-Nazi content material on the positioning. That led some brands to pull their spending, for which the Yaccarino-led X sued an advertising industry group — a lawsuit Yaccarino introduced in a video message to all X customers, through which she decried what she known as a conspiracy to boycott the X platform. (The business group, Global Alliance for Responsible Media, shut down days after the lawsuit was filed.)
A day earlier than she introduced her departure, the corporate’s Grok chatbot began pushing antisemitic tropes in responses to customers, nevertheless it wasn’t clear that her exit was linked to that incident. The firm later apologized.