When it involves publicity stunts, Kim Kardashian might have simply outdone herself.
The socialite and actuality TV star has raised just a few eyebrows with the most recent addition to her underwear range, Skims — a barely there thong, lavishly adorned with faux pubic hair.
Dubbed “the ultimate bush,” the G-string is available in a range of 12 totally different colours, and sizes from XXS to 4XL.
Visitors to the Skims web site are greeted with a grainy picture from a Nineteen Seventies-style recreation present, during which a white-haired male host gestures to an indication saying “Does the Carpet Match the Drapes?” In entrance of him are three girls in low-cut strappy tops, every holding an indication with a big query mark over their tight shorts.
Once consumers click on by to the itemizing itself, they’re informed: “With this iconic new panty, your carpet can be whatever color you want it to be.”
The itemizing describes the thong as Skims’ “most daring panty yet,” including: “Hand-made in a super sheer, stretch mesh, this string thong features a mix of curly and straight faux hair in twelve different shade variations.”
Every model of the garment seems to be offered out on-line, with potential consumers given the chance to affix a waitlist.
Kardashian’s shapewear model is thought for grabbing headlines with its quirky range, together with underwear encrusted with Swarovski crystals, a molded nipple bra, a pierced nipple bra and facial shapewear.
Kardashian promoted the range on her Instagram tales — although she held again from modeling it herself. Instead, she offers the voiceover because the digital camera pans over the range of choices. “How funny are these merkins, you guys?” she says. “We have different colors, different hairs… this is insane. Skims, baby!”
The launch of the furry drawers, which retail for $32, has been met with some skepticism on-line.
Responding to a brief video clip on the corporate’s Instagram, one person requested: “Is Kim unwell?” whereas one other mentioned: “I can grow one of these myself in like 48 hours.” A 3rd concluded: “Nobody asked for this.”
Liza Betts, Researcher and Senior Lecturer in Cultural and Historical Studies at London College of Fashion, UAL, informed NCS that “what would be really shocking, is for Skims to really embrace the notion of the ‘Ultimate Bush’ and provide something that represents natural pubic hair rather than a trimmed, tinted, controlled, performative, tired version of the feminine.”
NCS has reached out to Skims for remark.