Kaleidoscope, the New York-based media firm redefining science and expertise storytelling, as we speak introduced a historic new partnership with New York Times bestselling creator and journalist Michael Easter to increase his viral wellness e-newsletter Two Percent right into a twice-weekly video and audio podcast sequence, Two Percent with Michael Easter.
The sequence marks Kaleidoscope’s first video-native podcast launch as the corporate cements its evolution right into a multi-format science and expertise media model and joins Kaleidoscope’s slate of acclaimed science and expertise content material, together with TechStuff, No Such Thing, and Shell Game.
Episode 1 will air on Tuesday, April 7, with new episodes releasing each Tuesday and Thursday. Two Percent with Micheal Easter is a Kaleidoscope manufacturing, distributed by iHeartworkPodcasts, the No. 1 podcast writer in accordance with Podtrac.
Two Percent with Michael Easter builds on the momentum of Easter’s massively profitable Two Percent Subtack e-newsletter, which reaches greater than 150,000 subscribers and is the #1 wellness e-newsletter on social media. The podcast advances the shape right into a dynamic, accessible format that blends storytelling, analysis, humor, and actionable challenges designed for actual life.
At a time when wellness tradition usually promotes difficult routines and countless optimization, Two Percent with Michael Easter takes a unique strategy. The present is constructed round a easy concept: small, deliberate actions, the “two percent” shifts most individuals keep away from, can create outsized change in well being, efficiency, and that means. Each week, Easter examines essentially the most urgent questions in fashionable well being and efficiency. On Tuesdays, he sits down with main thinkers, researchers, athletes, and cultural figures to unpack pivotal moments and hard-earned classes. On Thursdays, he breaks down viral tendencies, new research, and controversial well being claims, translating analysis into clear, entertaining, and actionable takeaways listeners can apply instantly.
“Two Percent with Michael Easter marks a major step in Kaleidoscope’s strategic 2026 rollout of IP expansion, video-native formats, and multi-platform content,” mentioned Oz Woloshyn, Co-founder of Kaleidoscope. “As the trusted home of science and technology storytelling, Kaleidoscope continues to partner with the industry’s most respected voices like Michael Easter, Walter Isaacson, Alice Hines, Zoë Lescaze, and Evan Ratliff to develop must-engage video and audio series. We look forward to partnering with Michael to delve deeper into his Two Percent newsletter, bringing even greater depth and insight to audiences while answering the most pressing questions in modern health today.”
Michael Easter is the New York Times bestselling creator of The Comfort Crisis and Scarcity Brain, and his reporting has appeared in Men’s Health, Women’s Health, Esquire, Outside, ESPN’s 538, Vice, and different main publications. He has been a visitor on main podcasts and tv reveals, together with The Joe Rogan Experience, NPR’s Here & Now, The Rich Roll Podcast, The Huberman Lab Podcast, CBS Saturday Morning, and Good Morning America. Across platforms, Easter reaches greater than 300,000 followers on social media and a wide-ranging viewers of pushed professionals, endurance athletes, army members, entrepreneurs, and on a regular basis listeners looking for extra that means and higher well being.
“I’m thrilled to partner with Kaleidoscope. Their team brings strong journalistic judgement and incredible audio and video storytelling that will help me reach new audiences,” mentioned Michael Easter, Host of Two Percent. “Together we’ll deliver actionable insights backed by science, rooted in story, and optimized to work for real people in the real world. And we’ll have a lot of fun along the way.”
Two Percent with Michael Easter is distributed by iHeartworkPodcasts and joins Kaleidoscope’s rising slate of premium science and expertise storytelling. New episodes might be obtainable each Tuesday and Thursday on the iHeartRadio app, and in all places podcasts are heard. Video content material is offered for obtain on Easter’s YouTube channel.
For extra info on Kaleidoscope, please go to www.k-scope.com.
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