CNBC’s Jim Cramer is bullish on TikTok’s future, irrespective of who finally ends up proudly owning the social-media juggernaut that’s turn into a geopolitical soccer. “Whoever buys it, you want to buy their stock,” Cramer stated Monday on “Squawk on the Street,” emphasizing the privately owned app’s unmatched promoting prowess. “You can take this thing to the limit,” Cramer continued. “We don’t really know how much it can make. But one thing we do know is that’s the best targeted ad in the world. If you’re one of these consumer products companies, this is the best way to reach somebody other than to be in maybe Amazon and Google — and maybe better than Amazon and Google . It’s huge.” Cramer’s feedback got here after U.S. Treasury Secretary Scott Bessent stated Monday that the U.S. and China have agreed to a “framework” for a deal to maintain TikTok operational in the U.S. The framework was reached throughout commerce talks in Spain over the weekend and is geared toward resolving Washington’s longstanding nationwide considerations over the app, which is owned by privately held Chinese tech large ByteDance. In April 2024, former President Joe Biden signed a legislation that would ban TikTok from working in the U.S. except ByteDance offered it inside a 12 months. Since taking workplace in January, Trump has delayed enforcement of the ban provision on a number of events, although the newest deadline is now Wednesday. The deal framework – which nonetheless wants closing approval from the Chinese authorities – might result in a change in TikTok’s possession construction, doubtlessly shifting management to a U.S.-based entity. President Donald Trump and Chinese President Xi Jinping are anticipated to speak Friday to debate the framework. Still, many particulars stay unclear. CNBC’s David Faber famous that the actual construction of the deal and the identification of any potential purchaser — or consumers — are nonetheless unknown. Speaking alongside Cramer on “Squawk on the Street,” Faber famous that a number of firms have reportedly proven curiosity in buying TikTok over the years together with AppLovin , Amazon and Oracle . Several non-public investor teams even have expressed curiosity. For its half, Oracle offers cloud infrastructure for TikTok and have become its “trusted technology provider” in 2020 , as half of efforts to maintain the app operating in the U.S. throughout the first Trump administration. The U.S. is TikTok’s largest market and subsequently a key driver of its promoting income. With a looming deadline to resolve the company’s destiny in the U.S., the clock is ticking. One factor is evident, in line with Cramer: Whoever owns TikTok can be holding one of the world’s strongest digital promoting instruments on the planet.