On a frigid New Year’s Day, New York’s new democratic socialist mayor Zohran Mamdani was sworn in, along with his spouse, Rama Duwaji, alongside him, grabbing consideration for her romantic brown frock coat, trimmed on the hem and cuffs with chocolate fake fur.
For political wives, the inauguration coat is an agenda-setter – the primary assertion on how somebody who might or might not have aspired to be a public image will navigate the always-tricky, typically exasperating act of utilizing garments to elucidate or complement her husband’s administration.
In 2009, Michelle Obama wore a chartreuse coat and matching gown by the Cuban-American designer Isabel Toledo – hardly a family identify like first woman go-tos Oscar de la Renta or Ralph Lauren, and a sign that Obama would direct the inevitable consideration on her wardrobe to smaller-scale American designers, typically folks of colour and small enterprise homeowners. In 2017, Melania Trump selected a powder blue cashmere Ralph Lauren sheath with a Nineteen Sixties really feel, maybe a gesture of unity by means of a little bit of Kennedy-esque glamour.
At Donald Trump’s second inauguration, her assertively tailor-made Adam Lippes coat and wide-brimmed Eric Javits hat instructed the world that this time, the primary woman would try no such delicate energy – and the hat, casting a shadow over a lot of her face, grew to become an everlasting image of her evasiveness and the Trump administration’s fixed obfuscation.

Duwaji is a mayor’s spouse, not a president’s, however her husband’s victory has drawn worldwide consideration. At first blush, Duwaji’s outerwear urged a by-the-book sartorial diplomacy: the coat was a customized model of a runway look – which Duwaji ordered and paid for, per an administration spokesperson – by the Palestinian-Lebanese designer Cynthia Merhej of Renaissance Renaissance. As Duwaji’s stylist, former Vogue contributing editor Gabriella Karefa-Johnson, explained in a Substack post, “On her first official day as First Lady of New York, Rama is wearing a small, independent woman designer from the Middle East. That representation resonates. It reverberates.”
That form of biographical dressing is typical for girls within the eye of politics: put on a garment that speaks to the historic nature of your home in authorities. (The public expects Democrats particularly to play this sport: Kamala Harris, although she was an elected official somewhat than a first woman, was typically criticized by style editors for sporting too few feminine designers, or for selecting the French model Chloe over American choices.) Mamdani, too, spoke to his heritage by sporting a tie by the South Asian designer Kartik Kumra, of Kartik Research, at an earlier swearing-in ceremony shortly after midnight.

For that occasion, Duwaji wore a classic Balenciaga coat – rented from a style archive, Karefa-Johnson wrote, and a nod to her love of secondhand garments – and a pair of shoes by the British label Miista. An everyday sighting on New York City subway strains, Miista boots are beloved by younger ladies who just like the freaky fabulousness however not the value level of Prada or Balenciaga. You can get a pair secondhand on Depop or The Real Real for about $200. Here, she appeared to say, she’s simply a common, younger New York lady, with a love for classic and low-practical, low-heeled sneakers.
Despite that market positioning, The New York Post seized on the boots, which retail for $630, as a signal of hypocrisy. How can Mamdani, who campaigned on a platform of affordability, inform New Yorkers he relates to their monetary struggles when his spouse seems by his facet in $630 footwear? (Karefa-Johnson famous in her publish a few hours later that the boots had been borrowed.)
Given Mamdani’s image-savviness, and Duwaji’s pre-inauguration style performs, the boot episode appears extra like a deftly set entice for his or her critics than a misstep. In late December, Duwaji posed for a digital cover of New York Magazine in boldly stylized pictures by photographer Szilveszter Makó – not the fastidiously constructed, delicate information pictures one expects of a political spouse, however whimsically elegant photos that recalled the mannered kineticism of style photographer Irving Penn. “I love fashion, and I love being creative and putting things together and styling things,” Duwaji stated within the profile.
Mamdani and Duwaji are clearly conscious of the potential criticisms, and are prepared to give it a go anyway: The style credit accompanying Duwaji’s New York story famous that the items had been “on loan” – which is customary apply in style magazine-making, however was possible emphasised to fend off any anger over the primary woman posing in an $1850 Jacquemus jacket (the costs had been additionally omitted from the credit).
She additionally made a daring switch-up together with her stylist. While Mamdani and Duwaji labored with Jill Biden’s former stylist, Bailey Moon, for his or her victory get together ensembles in November, on Thursday they turned to Karefa-Johnson (notably, a onetime colleague of Mamdani senior advisor Zara Rahim, who had brokered the connection, Karefa-Johnson wrote Substack). Known for her outspokenness concerning the failures of the style trade and concerning the Israel–Hamas warfare, Karefa-Johnson is directly a style insider, who attends style weeks in Milan and Paris, and a frequent critic. She walks the form of tightrope that Duwaji may have to stroll.
Asked concerning the resolution to work with Karefa-Johnson, a Mamdani spokesperson stated, “What distinguishes her is her moral clarity. She rejects the idea that fashion should be neutral, hollow, or detached from the world it moves through. Her work insists that clothing carries values, history, and culture, and rejects the comfort of sitting out.”
Laying out her method to dressing Duwaji, Karefa-Johnson wrote that their conversations had been “all in service of subtly subverting expectations of how a First Lady can—or ‘should’—present. And I think we finally found the answer: However the f*ck she wants to.” This is not a lady strolling on eggshells to keep away from critique.

The truth is that many Americans see style, and even clothes itself, as an inexcusable indulgence. After Mamdani’s fellow democratic socialist, Alexandria Ocasio-Cortez, wore a rented Brother Vellies gown studying “Tax the Rich” to the Met Gala, the House Ethics Committee investigated and concluded she had underpaid for the rental. It was George Santos’s spending at Ferragamo and Hermes that lastly helped get him pushed out of workplace; the loudest criticisms of Melania Trump have tended to are available response to her clothes, like a Zara jacket with an unfortunate slogan or a pith helmet donned on a trip to Africa.
During the second Trump administration, Melania Trump has largely escaped criticism for her clothes as a result of her present look conforms so intently to how most Americans imagine a wealthy particular person ought to or does gown: Birkin baggage, sequin robes, Dior couture pencil skirt fits. In the general public thoughts, wealthy ladies seem like fashions, and gown like quiet luxurious Barbie. If you’re going to put on fancy clothes, it higher go down simply together with your fame: Eric Adams, sitting proper within the second row flanking Mamdani and Duwaji, had a conspicuously Fendi-logoed scarf wrapped round his neck, however who cares? His imaginative and prescient of bettering New York all the time included a few fringe advantages for himself.
Duwaji, although, comes from a completely different technology, and with that, a completely different political mindset. For many youthful folks, particularly Gen Z, issues about how a garment or pair of sneakers is made, and by whom, are a part of the buying equation. There is an understanding that boots made in a method that meets one’s moral requirements – for truthful wages, with sustainable supplies – in all probability do price $630. (Miista’s website includes a lengthy primer on its supply chain.) As shallow as paying consideration to her garments could seem, Duwaji’s pondering possible displays the broader sensibilities of her technology. She and her husband lived in a hire stabilized condo earlier than their transfer this week to Gracie Mansion – so why wouldn’t she have some disposable earnings put aside for cool garments?
The Mamdani administration appears to be presenting one other standpoint on garments than earlier politicians, whether or not on the proper or left, have executed. It will probably be difficult to talk to an America, and even a metropolis, skeptical of the worth of fine garments. As defenders on each facet of the political spectrum have identified when first women or political figures put on one thing costly – nicely, shouldn’t they? Wouldn’t most Americans spend a little additional for a gown to put on to a cherished one’s marriage ceremony, or a commencement ceremony, or, if potential, borrow one thing? If costs for primary requirements – hire, groceries, childcare – usually are not outrageous, the Mamdani faculty of thought appears to be, you’ll be able to afford good issues as soon as in a whereas.

