Kamala Harris is relaunching — one in all her accounts on X.
The former vp and 2024 Democratic presidential nominee on Thursday rebooted the KamalaHQ account, which has over 1 million followers on X and greater than 5 million on TikTok, as simply Headquarters, which in a partnership with the left-leaning People for the American Way she’s calling “an online organizing project for next generation campaigning.”
“Conservatives build permanent organizing infrastructure. Progressives have historically built machines that dismantle after Election Day. Headquarters is the end of that cycle,” reads a press launch from the brand new group, which additionally now plans to put up on Substack, YouTube and different platforms.
“It’s where you can go online to get the latest of what’s going on, and also to meet and revisit with some of our great and courageous leaders — be they elected leaders, community leaders, civic leaders, faith leaders, young leaders. I’m really excited about it. Stay engaged, and I’ll see you out there,” Harris says in a video recorded for the launch.
Harris not too long ago began a second leg of touring round her best-selling marketing campaign memoir that’s much less about recounting the stories in “107 Days” and extra geared to her curiosity in speaking about what she thinks must occur subsequent. Though Harris says she has stepped out of politics for the second, she has left the door open to a different presidential run.
So far, Harris has been speaking recurrently about how each Democrats and Republicans failed individuals, in order that, as she put it in a speech to the Democratic National Committee assembly in Los Angeles in December, “The American dream has become more of a myth than reality.”
“Government is viewed as fundamentally unable to meet the needs of its people. In these and so many other ways, the people feel that the very institutions that were designed to support them have failed them,” Harris mentioned then. “They are not wrong.”
Harris could have an honorary function in Headquarters as chair emerita, with a bunch of advisers and operatives drawn from each her marketing campaign alumni and People for the American Way, together with her prime senior adviser Kirsten Allen and Rob Flaherty, who served as deputy marketing campaign supervisor for Joe Biden after which Harris in 2024. Parker Butler and Lauren Kapp, who led the KamalaHQ workforce in 2024, will stay concerned.
Harris won’t have editorial oversight of the posts, based on the brand new group, leaving these to the advisers and People for the American Way. She will, although, proceed on her e book tour by way of the spring.