Democratic Gov. Gavin Newsom’s title isn’t on the poll this yr, however California’s upcoming special election will probably hinge on how voters view him.
Newsom has made himself the face of California Democrats’ efforts to redraw their congressional maps in response to Texas Republicans’ mid-decade redistricting, investing his own political capital into his get together’s efforts to win again management of the US House subsequent yr.
For supporters of Proposition 50, which would put in place new congressional maps that might give Democrats 5 extra seats, Newsom is a pacesetter of some of the substantive efforts to push again on President Donald Trump since he returned to workplace. Opponents as an alternative body the measure as a bid to consolidate Democratic energy and increase Newsom’s resume forward of a possible 2028 presidential run.
Both sides are betting on Newsom energizing partisans to vote in an off-year election that might have main implications on the midterms and the second half of Trump’s time period. But for Newsom, the redistricting marketing campaign additionally permits him to leverage his presidential ambitions.
“My Decision – Gavin Newsom,” started a current textual content despatched to supporters, teasing the hypothesis earlier than shortly turning to the matter at hand. “We have no choice. It is the only chance to counteract even part of what Republicans are doing to redraw maps,” the message continued.
Newsom has raised greater than $108 million for the measure, greater than double the quantity the opposition has introduced in. He’s promoted the referendum in public appearances and interviews, together with podcasts and a livestream stuffed with widespread Democratic politicians and influencers.
And he’s appeared in waves of ads and fundraising appeals for the redistricting marketing campaign.
“With Prop 50, The Election Rigging Response Act, we can stop Trump cold,” Newsom says in one spot, standing in entrance of an American flag.
Mike Mikus, a Democratic political strategist based mostly in Pennsylvania, known as Newsom’s push “an educated gamble.”
“The political environment that we’re in allows him to take these risks,” he stated. “What unites all Democrats, all of the various wings of the Democratic Party, is standing up to Donald Trump, and I think it’s paying off for him.”
Meanwhile, a No committee backed by former GOP House Speaker Kevin McCarthy has spent greater than $500,000 airing an ad criticizing Newsom’s redistricting push, saying that he “wants the same politicians who failed California to draw their own safe seats and rig elections to help make himself president.”
Matt Rexroad, a Republican redistricting knowledgeable and marketing consultant, contrasted Newsom’s prominence within the Yes marketing campaign with Charles Munger Jr., the most important donor to the hassle to oppose Proposition 50. Munger has not appeared in any of his personal adverts and has solely finished one public look throughout a marketing campaign, a Zoom press convention.
“This is the best political thing to ever happen to the man,” Rexroad stated of Newsom. “And so he’s out there seeking glory from this in a big way.”

Democrats have sought to make Trump the central opponent of their marketing campaign. Proponents of the redistricting push have emphasised its place in broader resistance to the administration.
Supporters of Proposition 50 have stated they view the November 4 vote as a turnout election. About 45% of registered voters in California are Democrats, in comparison with 25% who’re registered Republicans and 23% who registered with no get together choice. Trump misplaced the state in all three of his presidential runs by not less than 20 proportion factors.
Newsom’s coalition consists of unions and teams corresponding to Planned Parenthood. Good-government teams that helped enact the state’s impartial redistricting fee – corresponding to Common Cause and the League of Women Voters – have stayed impartial.
A rising variety of high-profile nationwide figures, together with former President Barack Obama, have appeared in adverts for the marketing campaign. Each spot features a monetary disclosure on the finish noting they have been paid for by “Governor Newsom’s Ballot Measure Committee.”
“California, the whole nation is counting on you,” Obama says in a brand new advert launched Tuesday. “Republicans want to steal enough seats in Congress to rig the next election and wield unchecked power for two more years. With Prop 50, you can stop Republicans in their tracks.”
Highlighting Trump has allowed Newsom’s facet to nationalize the poll initiative. The governor used a similar strategy during a September 2021 recall election. In the ultimate weeks of that marketing campaign, Newsom evoked the January 6 assault on the US Capitol and warned that his Republican opponent Larry Elder would carry “Trumpism” to the state.
Newsom gained the recall vote handily – 62% of voters opposed eradicating him from workplace.
“To make this into a ‘Screw Trump’ campaign was child’s play in a way,” stated Garry South, a longtime Democratic strategist who labored on Newsom’s temporary 2010 gubernatorial run, eight years earlier than he ran once more and gained his first time period. “It’s just a winning strategy in California, and the arguments (the No side is) using are just not powerful enough or relevant enough to counterbalance it.”
Democrats don’t count on an identical margin in November, however they do count on Newsom’s political funding to pay dividends.
“It’s all upside for him,” South stated.

Republicans and some Democrats oppose the Newsom push
But some Democrats and independents have argued the get together would have been higher off competing for the seats beneath the present congressional strains drawn by the redistricting fee, moderately than undermining the panel to place in place new maps that might give Democrats 5 extra seats.
Steven Maviglio, a California-based Democratic strategist and critic of the governor, argued that Democrats had miscalculated by trying to overturn the maps drawn by the fee, notably when there was an opportunity Democrats may have gained a number of the Republican-held seats outright subsequent yr. He added that voters had made their voices heard on the difficulty, and it’s “anti-democratic” to attempt to undo that.
“I don’t know where I’m going to end up voting on this damn thing, but I tell you, it’s not right the way this is being done,” he advised NCS.
Jessica Millan Patterson, the top of the McCarthy-backed Stop Sacramento’s Power Grab, stated that whereas Newsom is getting used to spice up turnout amongst base Republican voters, Republicans are additionally hoping persuadable voters will agree with them on coverage. Patterson pointed to current failed progressive poll measures on lease management and ending money bail as proof that the state’s voters are winnable on referendums.
“California voters have long been more conservative, especially when it comes to the issues and the ideas,” she stated.