There are moments in sports when a metropolis does greater than host an occasion — it turns into a part of the setting.
This Friday and Saturday, January 16 and 17, Milwaukee takes on that function.
A metropolis constructed on business, outlined by work ethic, and constant to athletes who’re prepared to put every little thing on the line will function the backdrop for one among the most unforgiving competitions in all of sports.
The Busch Light PBR Milwaukee offered by Cooper Tires brings Stop No. 5 of the PBR Unleash The Beast Series to Fiserv Forum, the place outcomes are determined not by minutes, not by quarters, however by eight seconds.
Eight seconds that demand steadiness, braveness, precision, and a capability to carry out underneath strain that few athletes in the world ever possess.
Why This Stop Matters
By the time the Unleash The Beast Series reaches Milwaukee, the season is not a projection — it’s a proving floor.
Momentum has been established. Mistakes have already carried penalties. And each alternative from this level ahead carries actual weight in the race towards a World Championship.
Milwaukee sits at a important level on the calendar the place riders both start to separate themselves from the pack or discover themselves chasing from behind. One certified experience can reshape a weekend. One mistake can swing the standings.
Bull using doesn’t require a rulebook to respect.
One athlete. One animal weighing greater than a ton. Eight seconds to keep in management.
There are not any teammates to lean on, no timeouts to regroup, and no hiding from the second. When the gate opens, every little thing occurs without delay — pace, energy, violence, and composure colliding in actual time. It is sport diminished to its rawest type.
This shouldn’t be about flash. It is about toughness, accountability, and respect earned the exhausting method — values Milwaukee has all the time understood.
Inside Fiserv Forum, each experience might be felt. Every choice might be quick. And each end result might be closing.
This shouldn’t be one thing you stumble throughout.
It is one thing you circle on the calendar.
Event Information
Busch Light PBR Milwaukee offered by Cooper Tires
Stop No. 5 — PBR Unleash The Beast Series
Milwaukee, Wisconsin
Fiserv Forum
Friday, January 16 — 6:45 PM CT
Saturday, January 17 — 6:45 PM CT
Get tickets and discover every little thing you want to find out about the occasion by clicking HERE.
Watch It Live or On Demand
For followers who are usually not in a position to attend in individual however nonetheless need to catch each experience, each out, and each second, the motion may be watched reside or on demand on Paramount+.
Broadcast dates and begin instances in your native space may be discovered HERE.
Monster Energy Team Challenge — Friday Night
The Monster Energy Team Challenge will happen throughout Round 1 on Friday night time and serves as a singular crossover between the particular person championship tour and the upcoming Team Series season.
While it features as an ordinary Unleash The Beast go-round — one rider versus one bull, eight seconds at a time — it additionally acts as a preseason showcase for the PBR Teams format that can take middle stage later this summer season and fall.
Importantly, that is totally official competitors. All rides depend. All outs are recorded. And each level earned applies straight to the Unleash The Beast world standings.
At its core, nothing modifications. It continues to be bull using — one man, one bull, and a whistle that decides every little thing.
The riders highlighted in the Monster Energy Team Challenge are competing in two arenas without delay. They are invited to characterize their respective groups, however they’re additionally entered in the Unleash The Beast occasion — the highest degree {of professional} bull using.
Game 1
Oklahoma Wildcatters @ Kansas City Outlaws
Kansas City Outlaws
• Alison dos Santos
• Cassio Dias
• Eric Novoa
• Koltin Hevalow
Oklahoma Wildcatters
• Cort McFadden
• Guilherme Valleiras
• JaCauy Hale
• Kase Hitt
Game 2
Arizona Ridge Riders @ Missouri Thunder
Arizona Ridge Riders
• Eduardo Aparecido
• Everton Natan da Silva
• Keyshawn Whitehorse
• Luciano De Castro
Missouri Thunder
• Andrew Alvidrez
• Kade Madsen
• Maverick Smith
• Paulo Eduardo Rossetto
Round One on the Radar: Matchups That Could Shape Milwaukee’s Weekend
As the chutes put together to open this Friday night time, Round One in Milwaukee presents a slate of matchups that demand consideration – not only for star energy, however for what they might imply to a championship race already tightening.
Fresh off a press release win at Madison Square Garden, going 4-for-4 together with two 90-point rides, Sage Kimzey attracts Money Hustler as he seems to be to flip momentum into separation.
John Crimber meets MF Darkside instantly – a take a look at of timing and dedication proper out of the gate.
All eyes might be on uncharacteristically struggling José Vitor Leme, who faces Body Bag whereas nonetheless trying to find his first factors of the 2026 season.
Brady Fielder, who gained in Boston, opens in opposition to Muddy Jake. Marco Rizzo, who was world No. 1 earlier in the season, attracts Drago. And present world chief Julio Cesar Marques begins his weekend aboard I’ll Make Ya Famous.
On paper, a few of these matchups look simple.
But bull using has by no means been about paper. Trips change. Reactions matter. At this degree, preparation meets chaos – and chaos often wins.
That is why this weekend issues. That is why this Friday and Saturday night time, January sixteenth and seventeenth, Milwaukee turns into the epicenter of the toughest sport on earth.
BEYOND THE DIRT
Before we unleash the beast this Friday night time, I need to shine a light-weight on one thing that issues simply as a lot to me as the biggest sport on earth. When cowboys come collectively for the higher good, unbelievable issues occur.
The Midwest Outdoors Adaptability Foundation, supported by the PBR, inventory contractors, and others who reside by that very same code, exists to be certain nobody is left on the sidelines. Through Action Trackchairs—off-road mobility gadgets for folks with bodily challenges—the basis helps people regain entry to the outdoor many people take as a right.
MOAF is the solely nonprofit targeted on offering these life-changing chairs to on a regular basis civilians in Oklahoma and Arkansas who can’t afford them. Learn extra at www.moafoundation.org. Life is just too valuable to watch from the window.
Photo courtesy of Bull Stock Media