F1 Academy managing director Susie Wolff has been recognised as a CNBC Changemaker.
CNBC named Wolff as a Changemaker on 25 February 2026, itemizing her standout achievement in 2025 as: “Broadened F1’s commercial and broadcast reach, establishing a sustainable business model, while inspiring the next generation of women racing talent.”
Wolff has been instrumental in making the F1 Academy a hit. After its inaugural season in 2023, which was held in entrance of empty grandstands and with no broadcasting, other than the season finale in Austin, Wolff has constructed the collection as much as give the younger drivers a platform to spice up their racing careers.
From 2024 onwards, Wolff gained the help of each Formula 1 crew, which now backs not less than one driver within the championship, who races with the crew’s livery. The 43-year-old has additionally introduced in enormous partnerships to F1 Academy, together with with Charlotte Tilbury, American Express, Gatorade, Tommy Hilfiger, TAG Heuer, Puma, and The LEGO Group.
In addition to boosting the viewership with F1 Academy now being a help race throughout F1 race weekends, the championship additionally launched a Drive to Survive-style docuseries produced by Reese Witherspoon’s manufacturing firm, Hello Sunshine. F1: The Academy was launched on Netflix on 28 May 2025.
Susie Wolff, Managing Director, F1 Academy
Photo by: Shameem Fahath
“I feel the momentum we have had, the help we have had from inside this paddock, the good racing we see on monitor and the flexibility we have needed to actually remodel the careers of younger girls who’re making an attempt to make it in racing has been one thing which has positively given me a variety of satisfaction. But I’m not one to take a seat nonetheless,” Wolff defined throughout an interview on the F1 Academy YouTube channel in November 2025.
F1 Academy has additionally seen some spectacular success tales. 2024 champion Abbi Pulling is at present competing within the GB3 Championship for Rodin Motorsport and serves as a rookie and simulator driver for the Nissan Formula E crew, and 2025 champion Doriane Pin has turn into a Mercedes growth driver and is about to compete within the European Le Mans Series for Duqueine Team.
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