Only a couple of years in the past, seeing scores of girls strolling round New York City in actual animal fur coats would have appeared unimaginable.
Fur has been out of vogue for therefore lengthy that it’s been many years since Vogue’s Anna Wintour was repeatedly seen wearing it. (In one of many final cases, in 2005, she was pelted with a tofu pie by anti-fur protestors exterior a Paris vogue present.)
But stroll round Manhattan – or most cities with a wintry chill – and you might wonder if you’ve fallen by some sort of sartorial portal to the Fifties, when lush, bracelet-sleeve furs have been a logo of old-world glamour and post-war wealth, or the Eighties, when an ankle-length mink was de rigueur for the peacocking matriarchs of latest and outdated cash alike.
Furs have come roaring again, regardless of continued trade prohibitions like bans at manufacturers like Gucci, Prada and Chanel, and restrictions across the depiction of latest animal fur in magazines owned by major publishers like Condé Nast, which incorporates Vogue and Vanity Fair. The European Commission can also be anticipated to decide in March on whether or not to suggest an EU-wide ban on fur-farming. (LVMH, which owns Dior and Louis Vuitton, stays an outlier.)
Rather than shelling out for brand-new chinchillas or basic minks, prospects are gravitating in the direction of workarounds that talk to a extra thought of appreciation for sustainability, and to funding procuring over fast thrills: classic furs, scored from secondhand sellers on-line and off, and a brand new cohort of labels that make fur-like coats out of supplies, like shearling, deemed to have much less environmental impression.
In brief, shoppers are fur loopy, and are doing their finest to feel heat and fuzzy about it.
“We’re seeing a massive spike,” stated Kristen Naiman, chief inventive officer of the resale web site The Real Real. Searches for “vintage fur coat” have been up a whopping 191% year-over-year in 2025, and “mink fur jacket” is up 280%, in accordance to knowledge shared by the platform. Meanwhile, the typical promoting value for fur outerwear on the positioning has gone up 18% year-over-year, which means that patrons are snapping them up extra rapidly earlier than they change into steeply discounted, Naiman stated.
Many shoppers see classic fur as a extra moral outerwear alternative. “Our sense of what is sustainable, and what is responsible, is actually shifting and in certain ways, getting much more nuanced,” Naiman stated. More shoppers perceive that fake fur is basically plastic, and that wearing garments for longer, and procuring secondhand, are extra conscious decisions. “There’s a part of me that feels that the single most sustainable thing you can do is keep things in circulation longer.”
The classic look of the furs – perhaps a shoulder pad, a dramatic size or commonplace put on and tear – additionally emphasizes that it is a used, not a brand new, piece, probably easing any ethical anxieties. “When a fur is old and gorgeous and lived in, you feel that, and it gives a different vibe,” Naiman stated. “There’s an antidote to the hyper-consumption – all the newness, digital, all that.” TheRealReal has additionally seen an increase in curiosity in items which are labeled “as-is” or “fair,” impressed by the weathered purses of icons like Jane Birkin and Mary-Kate Olsen.
Women aren’t merely searching for grandma’s castoffs, although. To cater to trendy tastes, some designers have turned to shearling, which is touted as extra sustainable as a result of it’s a byproduct of the meat trade that might in any other case be discarded. Shearling coats, many indistinguishable from conventional furs, have been throughout runways for the previous yr.
This considering has minted new vogue stars. While Nour Hammour was based in 2013 to create the proverbial good leather-based jacket, the model has zeroed in on shearlings that talk to a luxurious client who’s newly acutely aware of sustainability. In the previous two years, the Paris-based outerwear label, which sells on Mytheresa, Net-a-Porter, FWRD and Moda Operandi, has change into a phenomenon amongst a subset of tastemakers (Lauren Santo Domingo, Melania Trump) for its imaginative use of shearlings.
“We use shearling and leather that are by-products of the agriculture industry,” the model’s cofounders, Nour Hammour and Erin Webb, wrote in an electronic mail. “The animal is not raised for its hide, which is fundamentally different from fur farming, and nothing is discarded.” Hammour and Webb be aware that whereas they shifted away from a made-to-order mannequin two years in the past, they hold their stock “intentionally lean.”
“At the end of each season,” they defined, “remaining materials are reimagined into limited-edition jackets or small accessories, extending the life of what already exists.”
Many of Nour Hammour’s items, like its Luxurious Robe Coat and Decadent Shearling Pullover, could possibly be mistaken for furs. Like fur, the fabric “offers the same warmth and visual richness, but within a very different sourcing framework,” the founders wrote. “That texture carries a kind of quiet visual confidence that resonates right now. It feels indulgent yet grounding, statement-making yet practical. Women are drawn to that balance.”
The RealReal has additionally witnessed the Nour Hammour obsession: searches for the model have been up 207% year-over-year in 2025. Taylor Barnett, writer of the Substack “Driving Shoes,” which focuses on secondhand luxurious, stated that her affiliate hyperlinks to Nour Hammour merchandise have pushed the second highest conversion of any model after The RealReal, with one reader spending $4,500 on the label. “They have a timeless appeal,” Barnett stated, “but not in a way that feels like something I could just buy vintage.”
Reflecting on their success, Hammour and Webb wrote: “People are buying fewer things, but they’re buying better things, and outerwear is one of the few categories where that shift is very visible. A coat isn’t a trend piece; it’s something you live in.”
Of course, a girl shopping for fewer and higher doesn’t have to purchase a fur coat – she may choose a classic cashmere or wool as a substitute. So why is she reaching for such extravagance? Naiman stated that fur extra broadly factors to a confluence of politics and private type. “The elephant in the room is that there’s a [President Donald] Trump of it all – a sort of political moment where blinginess and things that are considered front-leading fashion-wise – we’re through with quiet luxury, and then we’re also back into personal style.” Unlike a designer piece which may be immediately recognizable, furs differ. “Our individuality, and our hyper focus on wanting to look individual and have an individual signature – it’s like, fur is an immediate signature style.”
The client curiosity is in distinction to broader tendencies within the vogue trade, which has grown more and more unfriendly to fur. Last yr, after each Condé Nast and Hearst banned fur, the Council of Fashion Designers of America, introduced that it might not allow the usage of animal fur in collections proven on the official New York Fashion Week calendar.
These strikes got here in response to strain from anti-fur teams. For a number of months in 2025, activists from the Coalition to Abolish the Fur Trade (CAFT) camped exterior of the homes of assorted Condé Nast editors’ houses, and protested on the New York retail outpost of American Girl, which is owned by Mattel, whose board members embody Condé CEO Roger Lynch.
CAFT’s govt director, Suzie Stork, stated that the group chooses its targets based mostly not on their prolific use of fur, however on their visibility. “Traditionally, with CAFT, our campaigns have focused on individual luxury brand designers,” Stork stated. “Maybe in the last year, we started shifting our attention to, I would call them, broader cultural institutions, like Fashion Week, fashion publications – this is where the trends are born or reborn.”
Looking on the efforts of CAFT and different organizations like PETA, the anti-fur motion largely seems to have been a hit. “What we hear is that pelt prices are down,” stated Stork. “Sales have slowed significantly.” Stork advocates for the usage of plant-derived supplies like BioFluff and Fevvers, which emulate the look of fur or feathers with out harming animals.
Yet one way or the other shoppers have discovered a approach across the stigma, by convincing themselves that they’ve made a extra moral alternative. In vogue – or extra importantly, in procuring – we are going to seize on something that provides a purchase order a way of function. “Look good, feel good” isn’t simply about the caress of a fuzzy creature’s disguise underneath your hand; it’s about the emotional elevate that comes with making a naughty buy. Giving our acquisition of an indulgence the gloss of idealism makes the acquisition go down way more simply. Purr.