This marks the third time Amelie Brazelton, a senior environmental journalism pupil from Minneapolis, Minnesota has taken a course taught by de Cuba. “I love crafting and sports, so this course was perfect,” Amelie says. “We focused on the influence of customization in sportswear. How the adidas and Nike brands developed and how different logos work. Teams want a logo and color that’s distinctive and something people can connect with and get excited about it.” She cites the Hartford Whalers, a former NHL workforce that integrated an H, a W and the tail of a whale into an unforgettable brand.
The course additionally provided Amelie one thing extra private. “Sewing was something that was passed down and isn’t done that much anymore,” she says. “Like mending something. I want to make sure my clothes last longer. But it’s also customization.” Her closing mission? “It’s a t-shirt with Eckerd College in teal appliqué on the front and an orange chain stitch border,” she explains. “I thrifted the material to make the teal cut-outs and the t-shirt.”
Marco Patzia is a sophomore film studies and visual arts pupil from North Redington Beach, Florida. His closing closing mission was a crest of embroidered roses and tulips he embroidered onto a pair of denims. “They represent places I’ve lived,” he defined. “The roses represent Pasadena, California, and the tulips represent where I was born—Pella, Iowa, which is famous for its Dutch heritage and Tulip Time festival.
“I always wanted to own a print shop or a custom design shop that makes banners and t-shirts, and I definitely learned how much time it takes to produce these things. The last time I embroidered something was in middle school. This was definitely fun. I can express my creative voice and show my life experience through the designs on the clothes.”
When Sam Shin was a toddler, he obtained to see the NBA’s Philadelphia 76ers play a house recreation. Now a junior biology pupil from North Wales, Pennsylvania, the Designing Icon class introduced again reminiscences of the 76ers uniforms. “The class made me think more about brand identity and what it means. It made me more aware of the conscious choices teams and the fans make. I also wanted to take a class that was outside of my normal interests.”
Sam’s closing mission was to embroider a pink flower onto a pair of jean shorts. It was his first try at embroidery. “I was pretty proud of how it came out,” he says. “I could see myself doing it again.”