Today, Electronic Arts Inc. introduced a brand new strategic partnership between EA SPORTS, the worldwide chief in interactive sports activities leisure, and The Athletic, the world’s chief in sports activities journalism, to reimagine sports activities content material for the subsequent technology of followers worldwide within the new EA SPORTS App. Fans can now get nearer to a variety of content material – together with lightning-fast stats, scores and breaking information, and highlights from the world’s greatest soccer competitions, mixed with premium editorial and video protection from The Athletic — straight by the EA SPORTS App.
The collaboration brings collectively one of the best of each worlds – EA SPORTS’ international attain, scale, and experience in interactive leisure with The Athletic’s unmatched sports activities storytelling, insights and evaluation. Content within the EA SPORTS App hyperlinks to full articles on The Athletic and highlights international soccer competitions, NFL, and faculty soccer, alongside protection of F1, golf, and extra sports activities.
Highlights of the partnership embody:
- The Athletic written content material revealed within the EA SPORTS App: Across international soccer, NFL, and faculty soccer, that includes a mixture of match experiences, tactical explainers, sporting perception, information updates, and opinion.
- The Athletic short-form video revealed within the EA SPORTS App: High-performing short-form movies and social content material throughout international soccer NFL, and faculty soccer from The Athletic’s Video and Audio community.
- EA SPORTS App Rewards: As followers interact with The Athletic editorial and stay reporting content material, they’ll unlock entry to EA SPORTS in-app rewards.
In addition to delivering premium content material within the EA SPORTS App, The Athletic may also be built-in in-game throughout different EA SPORTS properties. The platform will turn out to be a key supply of soccer information and updates in FC 26 Career Mode, and The Athletic model shall be extremely seen throughout EA Connect.
“The EA SPORTS App is a foundational step in the future of sports fandom – reimagining how the next generations of fans will connect to the sports, teams and athletes they love” stated David Tinson, Chief Experience Officer at Electronic Arts. “By combining high quality news and insights from The Athletic with the interactive capabilities of EA SPORTS, we’re blending real and virtual sports in a unified platform that will meet the evolving needs of sports fans everywhere.”
“This strategic partnership with EA SPORTS accelerates our ability to reach future subscribers and grow The Athletic’s global footprint,” stated Sebastian Tomich, Chief Commercial Officer at The Athletic. “EA SPORTS is the perfect partner to help us connect with younger fans and deliver a new kind of editorial experience through the EA SPORTS App. While we’re starting with editorial, we see this as just the beginning of what our two brands can deliver to fans together.”
The EA SPORTS App is accessible for obtain as we speak on the Apple App Store and Google Play within the UK & Ireland, France, Germany, Italy, Spain, Switzerland, Canada and the US.