Dua Lipa is suing South Korean expertise agency Samsung in a US courtroom for using an image of her with out her consent.
The criticism pertains to using {a photograph} of the British singer on cardboard packaging for Samsung tv units bought throughout the US, in line with authorized papers filed Friday in federal courtroom on the United States District Court Central District of California.
Former mannequin Lipa, 30, has develop into a world megastar lately, with hits together with “Don’t Start Now,” “Levitating” and “Physical,” and has signed a raft of business offers with manufacturers akin to Puma, Yves Saint Laurent and Versace.
The submitting acknowledged that the Grammy award-winner didn’t enter into an settlement with Samsung to permit the corporate to make use of her likeness, however that the TV containers prompt that she had finished so and allowed the corporate to “benefit by capitalizing on the implied (false) association with Ms. Lipa as a sponsor of Samsung’s mass-marketed television sets.”
“Ms. Lipa brings this action against Samsung for copyright infringement, trademark infringement, and violation of her right of publicity in order to obtain redress for the massive, continuing, unauthorized commercial exploitation of her valuable image and likeness by Samsung on cardboard television boxes,” the submitting reads.
“Ms. Lipa holds highly valuable copyright, trademark and publicity rights in her name, image and likeness, including in the image exploited by Samsung without authorization,” it provides.
According to the submitting, Lipa’s attorneys allege, “Samsung has refused to comply with Ms. Lipa’s “repeated demands that it cease and desist” from using her image on the containers.
Lipa is looking for no less than $15 million in damages, in line with the submitting.
On Monday, a spokesperson for Samsung informed NCS that “given the ongoing legal proceedings, we’re not in a position to comment at this time.”
NCS has contacted Lipa’s representatives for remark.