LAS VEGAS —April 21, 2026 — Today, at Adobe Summit—the flagship buyer expertise convention—Adobe (Nasdaq:ADBE)—the international know-how chief that unleashes creativity, productiveness and buyer experiences by means of modern instruments and platforms—introduced a significant partnership with DICK’S Sporting Goods (NYSE:DKS) to reshape how DICK’S connects with its clients (whom the firm refers to as athletes) at each stage of the athlete journey.
Athletes right now—regardless of if they’re energetic sports activities individuals, weekend warriors, or followers—count on a excessive stage of personalization and steering that’s tailor-made to their particular targets. DICK’S is partnering with Adobe to reply to this want with AI capabilities that equip each athlete with a digital coach. DICK’S can even leverage a collection of Adobe enterprise options, alongside with its personal product, service and sport data, to guarantee athlete experiences are tailor-made and constant.
“Every athlete’s journey is unique, and it is our job to ensure that every interaction with our brand is focused on helping our athletes achieve their dreams,” mentioned Emily Silver, Chief Marketing, e-Commerce and Athlete Experience Officer, DICK’S. “Our partnership with our technology team and Adobe will help us meet the promise of personalization at scale through AI, with a data and content foundation that enables our teams to deliver the power of our opinion and expert knowledge and create unique experiences for every athlete.”
“With Adobe, we are further differentiating the experiences for our athletes across all parts of their journey,” mentioned Vlad Rak, Chief Technology Officer, DICK’S. “From stores to online, from shopping to performance services, AI capabilities—powered by our deep knowledge of athletes and sport—are becoming the pillar of our strategy.”
“DICK’S Sporting Goods is writing the playbook for the modern athlete experience, moving to immersive and interactive engagements that are highly personalized, in their stores and online,” mentioned Rachel Thornton, Chief Marketing Officer, Adobe Enterprise. “Our partnership speaks to the value that AI can bring when CMOs and CTOs collaborate, building on top of an integrated customer data platform, that makes it easier for marketing teams to understand preferences and deliver experiences that are intuitive, relevant and deepen brand loyalty.”