The ambassador program contains 9 Olympic and Paralympic athletes: Erin Jackson, Oksana Masters, Charlie McAvoy, Ilia Malinin, Red Gerard, Declan Farmer, Audrey Crowley, Korey Dropkin and Caroline Harvey
PITTSBURGH, Jan. 28, 2026 /PRNewswire/ — Today, DICK’S Sporting Goods (NYSE: DKS) launched a brand new program, DICK’S Team USA Ambassadors, comprised of Team USA Olympic and Paralympic athletes forward of the extremely anticipated Olympic and Paralympic Games Milano Cortina 2026. The DICK’S Team USA Ambassadors program celebrates the ardour, expertise and unwavering dedication of Team USA athletes as they put together to compete on the world’s largest stage.
As the Official Sporting Goods Retailer Provider for Team USA, DICK’S is proud to assist these athletes on their journey. Through the program, ambassadors will share unique social content material providing an inside have a look at their preparation, coaching and competitors in behind-the-scenes moments throughout the Olympic and Paralympic Winter Games. As a part of the program, every athlete may even obtain personalised product gifting experiences to equip them for his or her travels.
DICK’S Team USA Ambassadors includes a dynamic roster of 9 Team USA athletes, together with:
From world champions to rising stars, these athletes signify a few of the most anticipated opponents, every bringing distinctive tales of perseverance and excellence to Milano Cortina 2026.
To additional assist youth sports activities and increase entry to play, every DICK’S Team USA Ambassador will choose a youth sports activities group to obtain a $10,000 Sports Matter grant, supplied by The DICK’S Sporting Goods Foundation. Each nominated group should meet The Foundation’s eligibility standards to guarantee funds profit applications that create significant alternatives for younger athletes to take part in sports activities. In addition, if an envoy earns a medal throughout the Olympic and Paralympic Winter Games, they are going to obtain an extra $10,000 grant to award to the similar group, doubling the influence.
Prior to Milano Cortina 2026, DICK’S hosted send-off celebrations in choose DICK’S shops, with Korey Dropkin, Caroline Harvey, Ilia Malinin and Declan Farmer. Following the Winter Olympic and Paralympic Games, DICK’S will host homecoming celebrations for DICK’S Team USA Ambassadors who earn a medal throughout Milano Cortina 2026.
“At DICK’S, we know storytelling has the power to connect fans during major sports moments and inspire tomorrow’s star athletes,” mentioned Mark Rooks, VP of Creative, Sponsorship & Entertainment at DICK’S . “We’re proud to champion Team USA and shine a spotlight on the drive and dedication that shapes these athletes’ path to the Olympic and Paralympic Winter Games.”
“Representing Team USA has been one of my greatest honors, and having DICK’S support me and the others chasing our dreams for Milan adds something special to the experience,” mentioned Erin Jackson, speedskater for Team USA. “I’m grateful for the chance to share my story and celebrate this journey to Milano Cortina 2026 with the fans!”
Alongside DICK’S new ambassador program, the model is launching a brand new advertising advert titled, Every Season. The spot, set to an iconic sports activities anthem from a beloved soccer film, highlights the preparation, coaching and competitors that defines each athlete’s journey – the similar theme DICK’S Team USA Ambassadors will convey to life of their social content material. Through highly effective storytelling, the advert reinforces that “Every Season Starts at DICK’S” and underscores the model’s dedication to supporting athletes at each stage of sport.
Beginning on February eighth, Every Season will run throughout a number of streaming companies and broadcast. The marketing campaign will proceed to run throughout platforms all through the Olympic and Paralympic Winter Games.
Through DICK’S Official Partnership with Team USA, followers can proceed to buy official Team USA merchandise at DICK’S places, on-line at dicks.com and on the DICK’S mobile app to allow them to keep equipped for all the huge moments.
About DICK’S Sporting Goods, Inc.
DICK’S Sporting Goods, Inc. creates confidence and pleasure by inspiring, supporting and personally equipping all athletes to obtain their desires.
Founded in 1948 and headquartered in Pittsburgh, Pennsylvania, DICK’S is a number one omni-channel retailer and an iconic model in sport and tradition. Its banners embrace DICK’S Sporting Goods, Golf Galaxy, Public Lands and Going Going Gone! as well as to the experiential retail ideas DICK’S House of Sport and Golf Galaxy Performance Center. As proprietor and operator of the Foot Locker enterprise, together with the Foot Locker, Kids Foot Locker, Champs Sports, WSS, and atmos banners, DICK’S serves the international sneaker group throughout 20 international locations in North America, Europe, Asia, and Australia, plus a licensed retailer presence in Europe, the Middle East and Asia. DICK’S additionally owns and operates GameChanger, a youth sports activities cell platform for dwell streaming, scheduling, communications and scorekeeping.
Driven by its perception that sports activities have the energy to change lives, DICK’S has been a longtime champion for youth sports activities and, along with its Foundation, has donated hundreds of thousands of {dollars} to assist under-resourced groups and athletes by means of the Sports Matter program and different community-based initiatives. Additional details about DICK’S enterprise, company giving and employment alternatives may be discovered on dicks.com, investors.dicks.com, sportsmatter.org, dickssportinggoods.jobs and on Instagram, TikTok, Facebook and X.
Media Contacts
DICK’S Sporting Goods – [email protected]
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