Key stat: 44% of US school sports fans say sponsorship influences their buy choices, together with 14% who actively prioritize sponsored manufacturers, based on a February examine from Big Chalk.
Beyond the chart:
Use this chart: Drop this in your sports advertising assessment to indicate what school sponsorships truly ship at the money register. Use it to benchmark anticipated affect when scoping NIL offers or stadium partnerships, or present this to executives weighing whether or not school sports sponsorship deserves a much bigger slice of the model funds.
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Methodology: Data is from the March 2026 Big Chalk report titled “Perceptions of College Sports: Brands that Won in 2025; Opportunities in 2026.” 2,575 US adults ages 18+ had been surveyed on-line throughout February 12-16, 2026. Of the whole pattern, 1,457 met Big Chalk’s definition of school sports fan: watched or tried to look at at least one school sporting occasion in 2025, and did so deliberately reasonably than as a result of another person was watching it.
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