NEW YORK, N.Y. / CONWAY, S.C. – March 19, 2026 – Playfly Sports, the sports activities business’s main income maximization firm, right this moment introduced it has entered into a 10-year multimedia rights (MMR) settlement with Coastal Carolina University Athletics, starting July 2026.
As Coastal Carolina’s multimedia rightsholder, Playfly will preserve an on-campus workers presence working alongside the athletic division to drive business income via progressive methods and the event of recent income streams.
“Coastal Carolina University has consistently proven itself to be an out-of-the-box thinker when it comes to revenue generation and fan experience, like their introduction of all-you-can-eat concessions at football home games last season,” mentioned Christy Hedgpeth, President, Playfly Sports Properties. “This made Playfly the natural fit when it came time to choose an MMR partner — we will work hand-in-hand to innovate and drive new sources of revenue for CCU through sponsorship, premium, and hospitality opportunities.”
The settlement aligns with a interval of measurable progress for Coastal Carolina Athletics. In 2025, Coastal Baseball posted a nation-leading 56 wins, captured Sun Belt Conference regular-season and event championships, and superior to the Men’s College World Series Finals. Football attendance has elevated considerably over the previous two seasons, with eight of the highest 10 crowds in program historical past occurring throughout that span.
Strategic facility enhancements throughout Brooks Stadium, Springs Brooks Stadium, the HTC Center, and St. John Stadium have expanded premium seating stock and hospitality choices, positioning the division for scalable business progress. Recent additions of recent membership seating areas, suites, and premium hospitality areas throughout a number of venues replicate a long-term technique centered on sustainable income growth and enhanced fan expertise.
Beyond aggressive and infrastructure progress, Coastal Carolina has generated nationwide consideration via progressive fan engagement initiatives and inventive advertising activations. Combined with accelerating philanthropic assist and rising neighborhood engagement, the division has constructed a sturdy basis for sustained momentum.
“This partnership is about unlocking the full potential of Coastal Carolina Athletics,” mentioned Coastal Carolina Vice President for Intercollegiate Athletics and University Recreation Chance Miller. “As college athletics continues to evolve, the programs that succeed will be the ones willing to think differently and use data, creativity, and new ideas to build sustainable revenue streams. Playfly brings the expertise, relationships, and innovative mindset to help us uncover new opportunities, connect brands with our passionate fan base, and continue building long-term momentum for our department.”
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ABOUT PLAYFLY SPORTS
Playfly Sports, the sports activities business’s main income maximization firm and portfolio firm of Access Holdings, drives progress for its companions throughout the sports activities ecosystem – together with 2,000+ manufacturers, 100+ skilled groups, 65+ school athletic departments, all U.S. native sports activities networks and related streaming platforms, and different marquee properties. Its fan engagement platform permits its companions to succeed in and interact over 85% of all U.S. sports activities followers. Playfly builds and implements customized methods throughout media, sponsorship, premium experiences, ticketing and fan engagement choices via proprietary information, progressive expertise and compelling storytelling. Playfly operates an expansive portfolio of companies with a data-driven and fan-focused method to maximise income yield in key progress areas, akin to media, sponsorship, ticketing, premium experiences and fan engagement choices. Founded in September 2020, Playfly Sports is now dwelling to roughly 1,000 workforce members positioned throughout 43 U.S. states and internationally devoted to maximizing the impression of extremely passionate native sports activities followers. The firm has been named a Best Place to Work in Sports by Sports Business Journal, Front Office Sports, and Newsweek. To be taught extra, go to www.playfly.com.