NEW YORK – CNBC reviews that Walmart is in discussions to purchase R&A Data, an Israeli-founded tech startup that makes use of synthetic intelligence to monitor on-line marketplaces for scams, counterfeits, and compliance points.
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The potential acquisition comes as John Furner prepares to take over as CEO, and Walmart continues increasing its third-party market, which has grow to be a key driver of its e-commerce progress. R&A Data has labored with Walmart as a vendor since at the least 2024, screening tens of millions of product listings for compliance, together with counterfeit and unsafe objects.
Founded in 2022 by former Israel Defense Forces intelligence members Noam Rabinovich and Raz Abramov, R&A Data specializes in AI-powered monitoring to shield platforms from fraudulent listings. CNBC notes that the transfer may strengthen Walmart’s instruments for policing its quickly rising on-line market, which added lots of of tens of millions of listings in latest years.
Walmart didn’t instantly touch upon the potential acquisition, whereas R&A Data declined to present particulars. The talks spotlight the retailer’s ongoing efforts to fight counterfeits after a latest CNBC investigation revealed lapses in vendor vetting and a number of cases of fraudulent listings.
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