Jay Yarow, a veteran of CNBC and Business Insider, was named President of CoinDesk Insights, the media and occasions division of digital asset platform Bullish, because the dad or mum firm appears to be like to solidify and broaden CoinDesk’s place within the crypto media and occasions enterprise.
Yarow, who spent the final 9 years at CNBC, performed a key function as senior vice chairman and government editor in constructing out the community’s digital enterprise. He helped launch direct-to-consumer companies like CNBC Pro and the CNBC Investing Club, whereas additionally main the creation of CNBC Select, an affiliate content material arm, Bullish mentioned in a press launch on Monday. Before that, Yarow served as government editor at Business Insider, the place he managed editorial groups and content material technique.
The transfer indicators Bullish’s intent to deepen its media, occasions and info companies for each institutional and retail-facing markets, in accordance to Tom Farley, Bullish’s CEO. “Jay is a key addition to our leadership team as we continue to grow the CoinDesk business across its Media & Events, and Data & Indices verticals,” Farley mentioned within the press launch.
“His expertise in digital growth and transformation along with a pedigree in trusted editorial will allow us to further cement the CoinDesk brand as the leader in digital asset news and events,” he mentioned.
Yarow steps into a task beforehand held by Sara Stratoberdha, who led CoinDesk following its acquisition by Bullish in late 2023 from crypto-focused investor Digital Currency Group (DCG) in an all-cash deal. Stratoberdha might be shifting to a brand new government place at Bullish.
Reporting to Tom Farley, Yarow will assist CoinDesk media and occasions enterprise widen its footprint in each institutional and retail-facing markets, the press launch mentioned.
“CoinDesk is the trusted name in digital asset information services,” Yarow said in the statement. “Following the Bullish acquisition, CoinDesk has fast become the global leader of crypto news measured by views and I look forward to building on its strong foundations that Sara Stratoberdha, CEO CoinDesk, has created to deliver leading events and media services across the globe.”
Yarrow’s appointment comes a couple of months after David LaValle, the previous international head of ETFs at Grayscale, was named president of CoinDesk Indices and Data, as Bullish pushes to broaden the index and information enterprise at a time when institutional buyers are searching for dependable pricing benchmarks.