The big display screen theater of the Shanghai Science and Technology Museum, which not too long ago accomplished it is 13-month renovation, debuted a brand new “CINITY science” system. Equipped with a full acoustically clear CLED display screen, it hosted the worldwide premiere of the large-format movie “Horse Power” on Jan. 9.
An enormous CLED display screen put in at the Shanghai Science and Technology Museum’s newly renovated big display screen theater is unveiled in Shanghai, Jan. 9, 2025. [Photo courtesy of China Film Group]
This is a groundbreaking second being the world’s first software of an LED cinema projection system in a large display screen theater inside a science museum.
“Scientific and technological innovation and science popularization are the two wings driving innovative development,” stated Fu Ruoqing, chairman of China Film Group, at the occasion. “The CLED giant screen unveiled today is precisely the fruit of the simultaneous flight of these two wings — technological dreams and the mission of science popularization. Five years ago, China Film Group initiated the development of the CINITY science product line with the aim of equipping China’s science education venues with our own top-tier screens, and to carry both cultural confidence and technological confidence with ‘Created in China’.”
According to Fu, the CLED projection system has already confirmed itself with excellent leads to the business cinema market. Recently, it set new twin information in each field workplace income and viewers satisfaction. This ties in with the discharge of “Avatar: Fire and Ash.” By crossing over from leisure into the sphere of science training, this technique is performing as a funnel for these curious sufficient. The system brings cinema-grade audio-visual high quality to the forefront of science popularization, serving a broader future viewers, he stated.
“Horse Power” is the world’s first Chinese zodiac animal documentary movie. It was meticulously crafted by an internationally famend group led by filmmaker Mark Brownlow — identified for extremely acclaimed documentaries like “Blue Planet II” and “Frozen Planet II.” The movie journeys by means of beautiful landscapes to seize the horse’s spirit of relentless motion, making a cross-cultural pure epic. Brownlow praised the display screen for absolutely realizing their artistic imaginative and prescient and main the viewers into the world of horses. It completely impressed the viewers at its premiere.
Ni Minjing, director of the Shanghai Science and Technology Museum, famous that the “complete renewal” of the museum’s big display screen theater with China’s most superior CINITY expertise is to make sure that from the second audiences step into the theater, “they are fully immersed, enjoying a truly stunning audio-visual feast.”
This CLED display screen at the Shanghai museum measures 23.68 by 18 meters, breaking conventional codecs with a customized 4:3 side ratio for science training. Equipped with top-tier options like 4K, 3D, excessive body fee, excessive brightness, and superior acoustically clear display screen expertise, it delivers a singular, six-story-high viewing expertise with readability unaffected by mild and palpable 3D sound. Certified by TÜV Rheinland for low blue mild and flicker-free efficiency, it additionally offers eye-safe viewing very best for scholar guests.
A “CINITY science” model consultant acknowledged they are going to leverage their audio-visual strengths to make use of expertise as a bridge, creating imaginative new science training eventualities that flip science into an immersive world individuals can “step into.”