Chelsea and Roc Nation Sports International are set to announce a new strategic partnership.
The partnership will likely be formally introduced later right this moment. It will see Chelsea and Roc Nation, an American leisure firm based by musician Jay-Z in 2008, concentrate on rising the Premier League facet’s attain and cultural relevance within the United States. According to a press launch from Roc Nation, this will likely be carried out by way of “music, fashion, entertainment, creators, and athlete storytelling.”
Chelsea model director Scott Fenton stated: “This partnership represents a major step forward in how we connect with our fans in the U.S.
“By leaning into culture, music, and creativity we are building deeper, more authentic relationships with a new generation of supporters who see football as a lifestyle.”
As detailed by The Athletic in 2025, Roc Nation have been rising its affect in soccer over the past couple of years.
The firm represents a number of high-profile footballers, together with Real Madrid ahead Vinicius Junior, Napoli’s Kevin De Bruyne, and Arsenal’s Gabriel Martinelli. Roc Nation additionally represented Napoli striker Romelu Lukaku from 2019 to 2023, and beneath their steering, helped the Belgium nationwide group’s file goalscorer seal strikes to or from Inter, Chelsea, and Roma.
Their soccer division additionally takes care of Endrick, on mortgage at Lyon from Real Madrid, Inter wing-back Federico Dimarco and former West Ham United midfielder Lucas Paqueta.
The firm represents athletes outdoors soccer, too, with their roster from basketball’s NBA, together with the Charlotte Hornets’ LaMelo Ball and Malcolm Brogdon of the New York Knicks.
Roc Nation said that “the broader goal is to position Chelsea more intentionally at the intersection of football, culture, entertainment, and lifestyle in America.”
Roc Nation Sports worldwide president Michael Yormark stated: “Football has never been more culturally influential in the US. Our ambition is to help Chelsea show up in the moments, platforms, and conversations that truly matter to the modern fan.”