Celebrity lookalike contests are taking over the internet. But they aren’t new




NCS
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In German folklore, doppelgängers are thought of to be a nasty omen whose presence brings about misfortune. It feels all the extra becoming then, that amid in the present day’s geopolitical conflicts, rising local weather catastrophes and financial uncertainties, we’re seemingly hooked on celeb lookalike contests.

It started with actor Timothée Chalamet. In October, a whole bunch of onlookers turned up at Washington Square Park to observe greater than a dozen chocolate-haired 20-somethings jostle for the title of Chalamet’s unofficial doppelgänger. The occasion, organized by YouTuber Anthony Po, resulted in a handful of arrests, a $500 advantageous and an look from the Oscar-nominated actor himself. “It was insane,” Reed Putman, a Chalamet lookalike contestant, told NCS after the competition. “People were flooding (around you) recording you and taking photos or asking quick questions.”

After that, issues moved shortly. In Ireland, mulleted males compared thighs in 5-inch Gaelic Athletic Association shorts, hoping to have their likeness to Paul Mescal verified by a jumbo cheque for €20 ($21) (a second contest happened at a pub in London, apparently making Mescal the first actor to encourage two competitions).

Hopeful Harry Styles lookalikes also emulated the popstar's trademark fashion sense at a competition in London.
Max Braunstein won the Glen Powell lookalike contest held in Austin, Texas on November 24, 2024, and was awarded $5 and a cowboy hat.

Days later, extra younger males, this time wearing pussy-bow blouses and three-strand pearls, piled into London’s Soho Square seeking to be topped the greatest Harry Styles lookalike. Then there was the seek for actor Dev Patel’s doppelgänger in San Francisco, and singer Zayn Malik’s in New York. And not since the taping of a “Top Chef” episode has so many apron-wearing males gathered in a single place for the Jeremy Allen White competitors in Chicago earlier this month. There had been cigarettes, farmer’s market flowers and yards of pretend tattoos — all in reference to paparazzi pictures of White in addition to his character Carmy Berzatto in “The Bear.” Just this previous week, Zendaya — as a result of who else? — grew to become what seems to be the first feminine celeb to have her personal viral lookalike contest in Oakland, California whereas one for actor Glen Powell was held over the weekend in Austin, Texas.

Thanks to social media a new competitors poster appears to go viral every week, with many awarding a small money prize and an merchandise related to the celeb or celeb’s character (White’s lookalike took dwelling a pack of Marlboro Reds, whereas the organizers of Zendaya’s contest threw in a bottle of shampoo and conditioner of a model that the actor reportedly makes use of). Like a canine whistle for a specific sort of on-line Gen Z or Millennial, these contests unfold like wildfire. But the concept of a lookalike contest is in reality a time-honored type of leisure.

Nine girls in a Fox Films and Daily Telegraph Shirley Temple lookalike contest in Sydney, Australia, October 1934.

In his memoir, Charlie Chaplin Jr. wrote that his well-known father had not solely entered however got here third in his personal lookalike competitors — held at Grauman’s Chinese Theater in Hollywood someday between 1915 and 1921. (Dolly Parton mentioned she additionally participated in a single held of her, at a homosexual bar in Santa Monica many years later. She misplaced). There had been Shirley Temple contests in the Thirties — together with one in Sydney, Australia in 1934 and one in 1935 at the Cleveland Food Show, the place greater than 900 kids entered. The occasion was so widespread, the Cleveland organizers reportedly staged three extra — one for femme fatale Myrna Loy, one for singer Alice Faye and one for actor Katharine Hepburn. For the final 40 years, a bar in Key West, Florida has been staging an annual Ernest Hemmingway lookalike competitors.

But British sociologist and celeb cultural critic Ellis Cashmore believes there’s a motive we’re seeing a resurgence of these kinds of contests now. “I don’t think this is a vestige of the Golden Age of Hollywood,” he advised NCS over the telephone. “I think (the most recent ones) capture something that we believe in the 21st century… That biology isn’t destiny.” To Cashmore, our present society is outlined by the concept that “you can potentially do anything and be anything you want to be.”

“What (the audience) is looking at is a transition in process,” he mentioned. “They know this isn’t really Harry Styles on stage, but if someone who looks so much like him, could even be him, you’re giving someone an indication of just how malleable and changeable we are as human beings. Humanity isn’t fixed.”

Oscar Journeaux won the Harry Styles lookalike competition on November 9 in London.
In 1979, Angie Huntley, aged 33, won a Dolly Parton lookalike contest in Toronto, Canada.

There’s an opportunity to construct an actual group, too, he says. “These lookalike contests provide us with an opportunity to relate and form new relationships with people we might hitherto not know and would never cross paths with and wouldn’t even say hello to them in a gym, in a club, in a bar, in a supermarket or anywhere,” Cashmore added. “But the fact is, they share a common interest, and that is celebrity.”

Andy Harmer, skilled David Beckham tribute act and founding father of Lookalikes, one in every of the UK’s prime celeb impersonator companies, believes it’s extra to do with the incontrovertible fact that “humans are interested in all kinds of symmetry.” Harmer, who’s writing a e-book on the historical past of his distinctive trade, recounts examples of lookalikes in nature: “Stick insects use (similarity) to survive. And some flowers look like bees,” he advised NCS in a telephone interview, referring to the bee orchid which mimics the look of a feminine bee to encourage pollination. “It’s a natural thing,” he mentioned.

His profession as Beckham’s double hasn’t all the time been clean crusing, nevertheless. “When he (Beckham) got sent off against Argentina (during the 1998 World Cup) everybody knew him, but everybody hated him,” Harmer mentioned. “Me and Victoria used to get so much abuse, death threats and stuff,” he mentioned, referring to a pal of his who appeared like Victoria Beckham. “It was crazy.”

Andy Harmer and Camilla Shadbolt, pictured here in 2000, worked as professional David and Victoria Beckham lookalikes — facing praise or harassment depending on how popular their celebrity counterparts were.
Denise Ohnona, a Kate Moss lookalike, has been booked by several luxury fashion brands. Pictured here in 2024, Ohnona walked the runway for the Marine Serre Fall-Winter show.

According to the 2020 Channel 4 documentary, “The World’s Most Identical Strangers.” it’s estimated that one face can have no less than seven doppelgänger matches. But Dr. Manel Esteller, the chairman of genetics at the University of Barcelona’s School of Medicine, factors out that doppelgänger is a relative time period. “The perfect ones are the real ones, the monozygotic twins (split from the same embryo) with over 90% similarity,” he mentioned over electronic mail. “From that point on you can look 85%, 80%, 75% similar to someone. The cut-off point (75% similarity) determines the number of so-called “virtual twins” in the world.” In 2022, a study in the scientific journal Cell Reports discovered that lookalikes with no household connection shared genetic variants.

If you are genetically blessed with a hanging celeb resemblance, Harmer assures it could turn out to be a profitable profession. He has supported himself as Beckham’s dead-ringer for 20 years, working with the man himself on adverts and even showing in the 2002 movie “Bend it like Beckham.” The star of his company is Denise Ohnona, a Lancashire-born Kate Moss lookalike who has walked the runway for Marine Serre and Vetements at Paris Fashion Week. “She’s been very popular this year,” he mentioned. “A lot of brands are realizing that lookalikes are actually great… It’s quite cost effective. You’re not paying for the amount you would pay for the real one.”

Miles Mitchell, 21, won the seminal Timothée Chalamet contest lookalike in New York in October.

But is there a psychological influence of getting your id so tightly sure to another person? There doesn’t should be, Harmer says. “Treat it like fancy dress,” he advises. “And don’t get too wrapped up in it.”

And for the newest cohort of victorious lookalikes, Harmer does have yet one more piece of knowledge: “Contact me, because I can turn your looks into money.”





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