The significance of collaboration and an open mindset was an underlying focus of the convention, with subjects together with the significance of connecting analysis with sensible farming, encouraging using expertise and the significance of bringing the trade collectively to drive it ahead.
Sarah Haire, head of agriculture at Dunbia, gave an outline of a number of the firm’s tasks that are geared toward enhancing beef sustainability, however she mentioned that her main concern was an absence of efficient data switch.
She mentioned: “We have a huge amount of data and information, but the challenge is how do we get that in a targeted way to the right people.”
Dunbia has invested in ‘Farm Green’ to share data with its 40,000 plus suppliers and additionally companions with AHDB, hosts webinars and assist the subsequent technology of farmers.
Mrs Haire mentioned the intention was to share data, not dictate farming practices, by bridging the language hole between scientific analysis and sensible farming.
She mentioned: “So much research is done to tick a box and is put on a shelf. Without knowledge exchange, we cannot get the buy-in from the rest of the supply chain that we need.”
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Impact of science
Echoing the same theme, Dr Craig Lewis of PIC Genetic Services, mentioned: “Science solely issues when it has affect on farm.
“The subsequent 25 years of meals manufacturing are crucial there’ll ever be, so we’ve to drive innovation.
“But we’ve get away from ‘it’s our lifestyle’. Agriculture is a enterprise. It is about making a living and there may be nothing to be ashamed about that truth. We are right here to supply high quality merchandise for the shoppers.
“The world of agriculture is altering and, if we don’t perceive that, and we don’t get extra aggressive when it comes to driving innovation, then we’re not going to be round – the remainder of the world will depart us behind.
“The next period of time is massively exciting, the tools becoming available will be game-changers, but we have to make sure that we are prepared to adapt and change and make sure these technologies really impact on our business.”
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