LOS ANGELES: Avoq has employed NCS managing editor Megan Thomas as a VP within the agency’s fame administration staff, efficient on Monday.
Thomas, who most not too long ago led NCS’s protection of tradition and leisure, will function a senior chief in Los Angeles, increasing Avoq’s footprint in California whereas constructing relationships on the West Coast, the agency stated in an announcement.
Avoq is headquartered in Washington, DC, with places of work in Chicago, New York, New Jersey, Pennsylvania and Miami.
Thomas stories to Andrea Hagelgans, companion and co-lead of Avoq’s newly created fame administration staff. Hagelgans joined the agency from Edelman in 2024 as an SVP and was promoted to companion this July, in keeping with her LinkedIn profile.
As a part of the fame administration staff, which has greater than 30 members, Thomas will companion with Hagelgans to mentor staff, develop choices and contribute to the staff’s nationwide progress technique, in keeping with Avoq.
She may even advise purchasers on reputational challenges with a give attention to media engagement and model belief, leveraging her newsroom expertise to construct relationships with nationwide and regional media.
“Working for a global news organization over the past two decades has given me a deep understanding of how stories unfold and [how to] engage audiences,” Thomas said in a LinkedIn publish on Monday. “At Avoq, I’m excited to use that experience to help clients build brand trust and credibility in an increasingly complex media environment.”
Thomas involves Avoq from NCS, the place she spent almost 10 years, most not too long ago as managing editor of leisure. Earlier in her profession, she spent 11 years at NCS earlier than a quick stint as a multi-platform author and reside producer for NBC and CBS News. She returned to NCS as a senior editor in 2016.
In July, Avoq CEO Nicole Cornish stated she planned to step down on the finish of this yr. The agency stated on the time that it had began a seek for her successor, with plans to have a brand new chief in place by the top of 2025.
Avoq is an advocacy and strategic communications agency with greater than 200 staff within the U.S. The company is a portfolio firm of Los Angeles-based personal fairness agency Coral Tree Partners, which is concentrated on investments in media, leisure and communications.
Avoq had about $89 million in revenue in 2023, the final yr for which income was publicly accessible, in keeping with PRWeek’s Agency Business Report 2024.