Plans to construct Australia’s first Trump Tower have been scrapped simply three months after it was announced, with the native developer saying the Trump brand has become “toxic.”
“Let’s just say that with the Iran war and everything else, the Trump brand was increasingly unpopular in Australia,” David Young, CEO of Altus Property Group, informed NCS in an announcement.
The 91-story Trump International Hotel & Tower Gold Coast was billed as Australia’s tallest tower, that includes a 285-room luxurious resort, high-end retail plaza, eating places and residential residences completed to Trump specs, based on a February press release from Altus announcing the deal.
The venture sparked backlash after it was introduced by Altus and the Trump Organization, which is owned by US President Donald Trump however run by his sons Donald Jr. and Eric.
The luxurious seaside property was the Trump Organization’s “first official project in Australia,” Eric Trump stated on the time.
NCS has reached out to the Trump Organization for remark.
One petition aiming to stop the project garnered greater than 140,000 signatures.
CK, who began the petition underneath an alias to keep away from backlash from Trump supporters, informed NCS in February she felt powerless whereas watching scenes of “anti-immigrant violence and the social division” within the US on social media, and seemed for a solution to categorical her opposition.
Young stated the tower will nonetheless proceed — however with out the Trump title.
In a LinkedIn publish Tuesday, the Altus CEO referred to as the backlash to the Trump Tower “grossly unfair” however stated “the brand in this country has become toxic to Australians.”
“Trump Org is a non-political, free of the President run organization by Eric and Don Jr and run well with over 136 resorts and towers globally yet here in Australia both the media and certain orgs paint a picture of Donald Trump for pure sensationalism,” Young stated.
He stated there’s “no acrimony between the Trump family and myself” and he has been in discussions with “many high-end luxury plans” in regards to the tower.
Young had laid the groundwork for the tower in 2007 with a “cold call to Ivanka Trump,” based on a weblog publish on the Altus web site.
Young recalled introducing himself to Trump’s daughter as a property developer from Australia, who was intent on constructing “Australia’s finest tourist property at Surfers Paradise.”

Almost 20 years later, when the deal was signed, Young stated the tower “will be an Australian, not American project,” based on feedback printed in The Australian newspaper.
He had anticipated the constructing may very well be prepared earlier than the Brisbane Olympics in 2032.
But Gold Coast Mayor Tom Tate — who as soon as dined with Trump in Mar-a-Lago and was an enthusiastic supporter of the venture — stated a growth utility had by no means been submitted to City Council.
“This project was an agreement between two private parties,” Tate stated in an announcement to NCS, including “we didn’t have a proposal to consider.”
Money may even have been an element, based on Tate.
“The Trump Organization wants a lot more for their brand on the funding side of things, to operate it and the percentage of return,” Tate told the Australian Broadcasting Corporation.
“(Meanwhile) the developer’s going, ‘Well, I’m putting in all of my money in and you’re actually going to take quite a lot of profit’, so I think that’s why they’re parting ways.”