Accelerates multi-brand globalization technique and enhances ANTA’s world attain and competitiveness
Brings confirmed development monitor document to assist unlock PUMA’s potential globally together with in China
Supports PUMA’s administration, technique, model autonomy and identification
Has no present plans to make a takeover supply for PUMA
HONG KONG, January 27, 2026–(BUSINESS WIRE)–ANTA Sports Products Limited (“ANTA Sports” or the “Company,” inventory codes: 2020 (HKD counter) and 82020 (RMB counter), and its subsidiaries collectively the “Group”), immediately introduced it has reached a share buy settlement with Groupe Artémis, the funding firm of the Pinault household, to purchase a 29.06% stake in PUMA SE, the corporate behind iconic world sports activities model PUMA. The stake is valued at EUR 1.5 billion in money. The transaction marks a big step in ANTA Sports’ globalization technique, additional enhancing its attain, recognition and competitiveness in the worldwide sporting items market.
The transaction is predicted to shut by the tip of 2026, topic to related regulatory approvals and customary closing circumstances. The fairness acquisition can be totally financed with ANTA Sports’ inside money assets.
Ding Shizhong, Board Chairman of ANTA Sports, commented: “This acquisition makes ANTA Sports the largest shareholder of PUMA and marks a major step forward in our ‘single-focus, multi-brand, globalization’ strategy. PUMA is an iconic global brand with substantial heritage. Working with PUMA, we look forward to learning from each other and joining hands to fully unlock the brand’s full potential. This will further accelerate ANTA Sports’ globalization, and help drive the next chapter of growth for the global sports markets including China – creating lasting value for both companies’ consumers and shareholders worldwide.”
ANTA Sports has over 35 years of expertise in the sporting items {industry}. Building on its basis and development engine in the Chinese market, it has achieved an industry-leading place in the nation. The Group has been increasing operations throughout key markets together with Southeast Asia, the Middle East, Africa, North America, and Europe. It has efficiently empowered a number of worldwide manufacturers, accumulating in depth expertise in multi-brand operations administration and model worth revitalization, together with its distinctive “Brand + Retail” enterprise mannequin with a confirmed monitor document.
PUMA is globally famend for its wealthy heritage and has constructed deep model fairness and worldwide presence. It additionally brings highly effective sports activities belongings – notably in soccer, working, coaching, basketball, and motorsport, and has a large attain throughout key sports activities markets together with Europe, Latin America, Africa, and India. Anta Sports’ portfolio manufacturers and PUMA supply extremely complementary strengths throughout product portfolio, class specialization and regional footprint.
Commenting on the strategic rationale of the transaction, Mr. Ding emphasised: “ANTA has always admired PUMA’s long-term brand value and potential. Such strong brand DNA and value heritage are rare to come by. We believe PUMA’s share price over the past few months does not fully reflect the long-term potential of the brand. We have confidence in its management team and strategic transformation. Moving forward, we hope to build strong trust, work together at arm’s length, and leverage our complementary strengths without comprising independence. We look forward to supporting the brand’s ongoing revival.”
ANTA Sports absolutely appreciates PUMA’s administration tradition and unbiased governance as a German-listed firm. ANTA Sports intends to search enough illustration on PUMA’s Supervisory Board. These representatives will work carefully with the opposite Supervisory Board members from each the shareholders’ and worker representatives’ facet, whereas preserving PUMA’s robust model identification and heritage. The Group will fastidiously assess the potential for additional deepening the partnership between the 2 events in the longer term. The Group presently has no plans to make a takeover supply for PUMA.
About ANTA
ANTA was established in 1991; whereas ANTA Sports Products Limited, a widely known world sportswear firm, was listed on the Main Board of HKEx in 2007 (Stock Codes: 2020 (HKD counter) and 82020 (RMB counter)). The mission of the Company is to convey the transcendent sports activities spirit into everybody’s life. ANTA Sports principally engages in R&D, design, manufacturing, advertising and marketing and gross sales {of professional} sports activities merchandise together with footwear, attire and equipment. By embracing an all-round model portfolio together with ANTA, FILA, DESCENTE, KOLON SPORT, MAIA ACTIVE and JACK WOLFSKIN, and so forth., ANTA Sports goals to unlock the potential of each the mass and high-end sportswear markets. ANTA Sports can be the biggest shareholder of Amer Sports, Inc., a world group of iconic sports activities and outside manufacturers, together with Arc’teryx, Salomon, Wilson, Peak Performance, and Atomic, whose shares are listed on the New York Stock Exchange (NYSE: AS).
PUMA is likely one of the world’s main sports activities manufacturers, designing, growing, promoting and advertising and marketing footwear, attire and equipment. For greater than 75 years, PUMA has relentlessly pushed sport and tradition ahead by creating quick merchandise for the world’s quickest athletes. PUMA affords efficiency and sport-inspired way of life merchandise in classes reminiscent of Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with famend designers and types to convey sport influences into road tradition and style. The PUMA Group owns the manufacturers PUMA, Cobra Golf and stichd. The firm distributes its merchandise in greater than 120 international locations, employs about 20,000 individuals worldwide, and is headquartered in Herzogenaurach/Germany.
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