AMB Sports and Entertainment (AMBSE) publicizes a brand new long-term partnership settlement with American Express, naming the worldwide funds and premium way of life model a Founding Partner and the Official Payments Partner of AMBSE’s portfolio of groups and venues, together with the Atlanta Falcons, Atlanta United, PGA TOUR Superstore, and Atlanta’s future National Women’s Soccer League membership.
Under the phrases of the settlement, Mercedes‑Benz Stadium will be part of the American Express Venue Collection™, delivering unique entry, worth, and experiences for eligible American Express Card Members. Benefits embody entry to Amex Presale Tickets® (whereas provides final), devoted Card Member entry or fast-lane entry, and the chance to enroll in unique concessions provides. Eligible Card Members will have the ability to entry these advantages at Mercedes-Benz Stadium starting March 7, 2026. Terms apply.
American Express will function a Founding Partner and Official Payments Partner of each the Atlanta Falcons and Atlanta United, with built-in branding throughout group platforms. The settlement consists of in‑stadium visibility throughout dwelling video games, presenting partnerships tied to marquee fan programming and choose matches, and yr‑spherical storytelling throughout digital, broadcast, and social channels. American Express Card Members can get pleasure from pre-sale ticket entry, a devoted retail quick lane, and distinctive experiences at Mercedes‑Benz Stadium, underscoring a shared dedication to elevating the fan expertise throughout Atlanta’s premier sports activities properties.
The partnership additionally underscores a shared dedication to the continued progress of ladies’s sports activities, with American Express positioned as a key accomplice of AMBSE’s future National Women’s Soccer League membership, set to start play in 2028. Under the settlement, American Express will obtain built-in sponsorship rights tied to the NWSL group reflecting an extended‑time period funding in elevating ladies’s skilled soccer in Atlanta whereas delivering significant worth for followers and American Express Card Members.
“This agreement brings together two organizations that share a focus on premium experiences, innovation, and putting fans first,” mentioned Nana-Yaw Asamoah, chief industrial officer, AMB Sports and Entertainment. “American Express enhances how people experience our teams, our stadium, and our city from arrival through the final whistle. As a Founding Partner of Mercedes-Benz Stadium, Amex will play a meaningful role in how we continue to elevate Atlanta as a world-class sports and entertainment destination.”
The American Express partnership additional strengthens AMBSE’s industrial portfolio and helps its mission to ship best-in-class experiences throughout skilled sports activities, dwell leisure, and main world occasions hosted at Mercedes-Benz Stadium.
About AMB Sports and Entertainment
AMB Sports and Entertainment is a part of the Blank Family of Businesses and consists of the Atlanta Falcons, Atlanta United FC, Atlanta’s NWSL membership launching in 2028, Mercedes-Benz Stadium, Atlanta Drive Golf Club, and PGA TOUR Superstore.