January thirteenth, 2026
Air France sponsors NCS Business coverage from Davos 2026
Air France sponsors NCS Business coverage from Davos 2026 to advertise La Première, its final luxurious journey expertise
As international leaders put together to assemble on the World Economic Forum in Davos, Air France and NCS International Commercial (NCSIC) are becoming a member of forces for the primary time on a branded content material marketing campaign highlighting La Première, the airline’s signature newly unveiled top quality expertise that embodies unparalleled luxurious, exclusivity and the French class.
Running from January 12th to twenty-eightth 2026, Air France will function the unique airline sponsor of NCS’s Davos 2026 digital coverage on NCS Business.
This collaboration provides Air France a singular alternative to attach with NCS’s influential viewers of world C-suite leaders, at a second when conversations round the way forward for journey happen at Davos. In this context, the marketing campaign invitations decision-makers to think about the distinctive privateness, consolation and repair of La Première as a substitute for non-public aviation when touring to main worldwide occasions.
The branded content campaign produced by NCSIC’s in-house studio, Create, in collaboration with Aura by Omnicom, contains an immersive web page showcasing the French class of the La Première expertise: from a personal floor journey to the consolation of a personal suite within the sky and a gastronomic providing created by main French cooks.
Additionally, Create will produce excessive impression show codecs with focused social engagement throughout LinkedIn, Instagram and Facebook, extending attain amongst high-net-worth people and enterprise choice makers.
Air France can even profit from premium publicity by way of unique takeover moments. The model will seem on each NCS’s homepage and the NCS Davos hub on January nineteenth, the opening day of the Forum, guaranteeing most visibility at a second when international consideration is at its peak.
“We are delighted to partner with Air France for the first time to showcase the new La Première cabin,” mentioned Cathy Ibal, Senior Vice President at NCS International Commercial. “Davos brings together global decision makers who value refinement, discretion and forward thinking. This collaboration allows us to highlight an exclusive travel experience that represents a new expression of luxury.”
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About NCS International Commercial
NCS International Commercial (NCSIC) is accountable for the enterprise operations of NCS’s properties exterior of the United States. All industrial actions for manufacturers similar to NCS International, NCS Arabic, NCS Style and NCS Business are aligned inside the division. This encompasses promoting gross sales, sponsorship partnerships, industrial content material growth, content material gross sales, model licensing, distribution and out-of-home operations, enterprise growth and advertising and marketing for the world’s main worldwide information supplier.
NCSIC is a recognised trade chief in worldwide promoting gross sales and its use of award-winning industrial content material, produced by way of its Create unit and pushed by its superior knowledge utilization and digital capabilities, has resulted in sturdy and enduring partnerships with most of the world’s most recognised manufacturers.
Its Content Sales and Licensing unit has relationships with greater than 1,000 associates ranging from licensing the NCS model by way of to content material provide contracts in addition to providing consultancy providers.
For extra data go to http://commercial.newscentral.site.