Oravel Stays Limited, the father or mother firm of OYO, introduced its rebrand to PRISM, a brand new corporate brand name that displays the corporate’s expanded international portfolio and long-term imaginative and prescient.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision. PRISM is powered by a strong technology engine, deeper investment in data science and AI, and a commitment to helping our partners grow profitably while delighting customers worldwide,” stated Ritesh Agarwal, founder & group CEO, PRISM.
Founded in 2012 by Agarwal, OYO started as a finances travel-tech model, standardising and organising small inns by utilizing know-how, to make reasonably priced, trusted stays accessible worldwide. Over current years, OYO has expanded effectively past its Indian finances lodge mainstay into a number of international locations, premium inns, trip properties and extra. The firm has scaled right into a diversified global travel-tech, hospitality and dwelling ecosystem serving greater than 100 million clients throughout 35+ international locations.
The group’s portfolio immediately spans inns below the manufacturers reminiscent of OYO, Motel 6, Townhouse, Sunday and Palette. In the holiday properties section, it operates manufacturers reminiscent of Belvilla, DanCenter, CheckMyGuest, Studio Prestige and many others. The prolonged keep class is represented by Studio 6, acquired by G6 Hospitality in the U.S. Additionally, the portfolio encompasses workspaces and celebration areas, provided by Innov8 and Weddingz.in. The group additionally affords hospitality technology options, together with AI-driven partner tools and information science platforms.
The identify PRISM represents readability, range, and the total spectrum of manufacturers throughout the firm’s ecosystem. The OYO model will proceed to function the extremely recognisable, consumer-facing identification for budget travel, an area it has outlined and clearly marked its strong impression globally. PRISM, in flip, assumes the function of the father or mother firm model, uniting a diversified ecosystem that spans know-how options, premium hospitality, extended-stay residences, celebration venues, luxurious getaways, and experiential dwelling ideas, in addition to its core of finances hospitality. At the muse of this structure lies a robust hospitality know-how engine, which continues to propel the group’s development by deeper funding in information science, synthetic intelligence, superior optimisation instruments and improvements designed to boost accomplice yields, elevate buyer experiences and unlock efficiencies at scale throughout geographies. This strengthens the corporate’s capability to enter new classes and geographies with readability and influence.
“Over the past 7 years with OYO, now PRISM, I’ve expanded from a single property to 18 hotels. The partnership has been transformative—the team’s support and expertise have driven consistent growth and strong results for my hotel business. Their commitment to independent hoteliers like me, and thousands of other small to mid-sized operators, will help build significant brand value and empower us to deliver even more premium hospitality experiences,” stated Ramu Nayudu, proprietor of Hyderabad primarily based SV Hotels Group.
“Partnering with SUNDAY has helped me realize the full potential of my hotel. Their professional management and technology platform have brought in more customers while optimizing our pricing—the hotel is being run exceptionally well with significantly better results. Their support for independent hoteliers is genuinely creating a movement, and I am excited for this new chapter of growth” stated JB Sehrawat of Metaltech India Pvt Ltd, proprietor of SUNDAY Hotel Manesar.
Sam Patel, founder and CEO – Natson Hotel Group and a very long time G6 Hospitality patron stated, “I have been part of the G6 and now Prism family for over 20 years. While I own hotels with multiple other brands, over 60% of my total portfolio is with G6 Hospitality because I grew most with G6 brands due to their great support and profitability in those assets. I am excited for this new journey with Prism, and all the opportunities it will bring for asset owners in the USA and worldwide.”
The new company model identify PRISM, was chosen following a world public naming competitors that attracted greater than 6000 submissions.
