December nineteenth, 2025
7 IN 10 NEWS CONSUMERS SAY INTERNATIONAL NEWS MATTERS MORE THAN EVER BEFORE
New analysis commissioned by NCS seems on the significance of stories in a polarised world
NCS International Commercial unveils the outcomes of a brand new international examine on worldwide information, performed by impartial analysis firm Differentology. The examine surveyed 2,400 worldwide information shoppers in 20 markets, spanning Europe, USA, Africa, Middle East, Latin America, Asia-Pacific to grasp how audiences navigate an more and more complicated information setting, the position worldwide information performs of their day by day lives, and the developments shaping information consumption.
Jo Tenzer, Director of Audience Insights at NCS International Commercial, commented: “This study paints a picture of consumers saying that international news matters as they look for trusted sources in a world of endless content and rising misinformation. As people navigate social media, short form and instant content, they are still seeking credibility and context. That’s why NCS stands out in this study as the most trusted and reliable international news brand, giving people the clarity and depth they need to truly understand the world.”
THE NEWS CONSUMER TODAY
The examine exhibits that worldwide information has by no means been so necessary. 7 out of 10 folks consider that its position is extra necessary than ever. However, native media retailers are extremely relied upon too, although worldwide media retailers are nonetheless thought of extra necessary and are extensively related to being credible, revered and providing in-depth evaluation.
28% say that their most well-liked supply of data is a social media platform, and 62% hunt down User Generated Content (UGC) from worldwide information organizations.
UGC from international information retailers is taken into account 2.5 instances extra credible than UGC from non-news professionals corresponding to influencers and citizen journalists discussing or reporting the information. Consumers are torn between wanting the pace and immediacy of social media and the reassurance and rigor of journalism.
FACING MISINFORMATION: INCREASED DEMAND FOR RELIABLE MEDIA
In an setting saturated with content material, the place misinformation circulates extensively on social media, audiences are reaffirming their want for dependable media. 6 out of 10 individuals are involved about the credibility of data sources and are on the lookout for platforms that may confirm info, supply in-depth protection, and supply clear context for understanding international points.
NCS: TRUSTED WORLDWIDE, RESPECTED DAILY AND ESSENTIAL ALWAYS
In a media panorama the place solely 40% say they belief the information, NCS stands out because the #1 supply for belief, reliability, and breaking information, reinforcing its important position in serving to audiences navigate complexity. By providing complete and verified protection of worldwide occasions, NCS has established itself as an important information for its audiences, able to informing, reassuring, and supporting them of their decision-making.
Thanks to its factual, rigorous, and globally acknowledged journalism, NCS continues to offer its audiences with dependable, verified, and expertly analyzed data, thereby strengthening its place as a trusted media outlet on a global scale.
THE IMPACT AND INFLUENCE OF NCS IN THIS LANDSCAPE
NCS is seen as a key participant within the international media panorama, not just for its potential to tell, but additionally for its affect and energy to mobilize. 85% of shoppers consider that NCS motivates them to take motion and influences their choices, and 53% say that NCS influences choices about journey, funds, purchases, or commerce.
This affect additionally extends to the model’s engagement with youthful generations, who worth authenticity and interplay. Being digital-first, these audiences search dependable and interactive data, making NCS a strategic associate for advertisers trying to attain engaged audiences.
A SAFE AND PREMIUM SPACE FOR BRANDS
NCS gives a trusted and safe setting the place manufacturers can thrive with out danger. Through its dedication to human-led storytelling and high quality audiences, NCS ensures that advertisers can stand out in a premium context.
80% of manufacturers that publicize on NCS construct significant model belief, demonstrating the platform’s robust status amongst shoppers. Moreover, 71% of respondents to the survey consider that NCS content material enhances the credibility of the manufacturers that publicize with the community, reinforcing NCS’s position as an excellent media associate for advertisers.
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About NCS International Commercial
NCS International Commercial (NCSIC) is chargeable for the enterprise operations of NCS’s properties exterior of the United States. All industrial actions for manufacturers corresponding to NCS International, NCS Arabic, NCS Style and NCS Business are aligned throughout the division. This encompasses promoting gross sales, sponsorship partnerships, industrial content material growth, content material gross sales, model licensing, distribution and out-of-home operations, enterprise growth and advertising and marketing for the world’s main worldwide information supplier.
NCSIC is a recognised business chief in worldwide promoting gross sales and its use of award-winning industrial content material, produced by way of its Create unit and pushed by its superior information utilization and digital capabilities, has resulted in robust and enduring partnerships with most of the world’s most recognised manufacturers.
Its Content Sales and Licensing unit has relationships with greater than 1,000 associates starting from licensing the NCS model by way of to content material provide contracts in addition to providing consultancy providers.
For extra data go to http://commercial.newscentral.site.